Subscriber Exclusive

Discover Luke Edwards’ five handy digital hints to planning an online survey or pledge campaign for two-step acquisition.



Originally published July 2017

Discover Luke Edwards’ five handy digital hints to planning an online survey or pledge campaign for two-step acquisition.

 

digital hintsTwo-step conversion is becoming a more widely used method to source regular givers. One of the most common ways to do this is to source leads and then convert through telemarketing. But acquiring these leads is becoming more difficult with increased competition and pressure to deliver the required volume to keep the telemarketing program on rotation. As a result, many charities are running their own online petitions or pledge campaigns and they are delivering some fantastic results.

Here are some key tips for planning an online survey or pledge campaign.

1 The type of campaign



Pledge or petition, quiz or survey? There is a range of ways to develop an online lead campaign that will suit your cause and achieve your objectives. The two most successful types are pledges and petitions:

Pledge. Encourage people to take a personal pledge to align their values with your cause.…
X
Subscribe to access this article.

Continue reading your article with an F&P subscription

Join with other top fundraisers to receive insight, analysis and inspiration to help you raise more funds.

subscribe now for $1

Cancel anytime.

Already a subscriber? LOGIN HERE