BIG4 FUNDRAISING 2018

Super earlybird registration closes 16 April, 2020

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Digital fundraising in the new decade

Tuesday 16 & Wednesday 17 June, 2020

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Presented by:

Important message from F&P

Digi.Raise 2020 is going virtual (not viral)!

That’s right. We’re taking Digi.Raise online. A conference all about “digital” is going … well … fully digital!

With physical events now a no-go because of Coronavirus, we’ve decided to take the conference into new territory and deliver it virtually. We are excited by this new possibility (and a little bit stressed to be completely honest), but we will be working with an experienced webcasting company to deliver the full program on June 16 and 17.

With all the time and planning that has gone into the event, we are committed to making Digi.Raise happen in a safe way.

Click here to check out the program below

So just what is a virtual conference?

Virtual conferencing, or webcasting as it is also known, has been around for years. You may have even attended one. For Digi.Raise it means that everybody involved, delegates and presenters alike, will access the conference via the internet from your computer, laptop, or even your smart phone.

So what’s so good about going virtual?

  • You still get to see all the great content in the program – Yay!

Going “virtual” means the conference can still go ahead and you won’t miss out on the great topics, insights, case studies and inspiration delivered by our presenters.

  • You actually get to see ALL the content – not just some of it

Like many conferences, Digi.Raise breaks into concurrent sessions for part of the day, which means you have to make a choice between seeing certain sessions and missing others. However, because all the sessions are recorded and will be made available online to you for a period after the conference, you can access all the sessions you would have otherwise missed.

  • Login from your office, or home (or even the beach!)

No matter where you are, you can access the conference as long as you have an internet connection. So virtual conferences allow great flexibility and convenience for attending.

  • Cheaper pricing – 40% discount

We’ve lowered the registration price by 40% because: our costs of putting on a virtual conference are lower than for doing a physical conference and we want to make tickets more affordable during these difficult times.

  • Great value organisational 2 to 5 user multi-access passes

There is also excellent value to be had in the new “multi-user” online access passes for organisations that want to sign up between 2 and 5 of their team.

  • Ask about our enterprise all-access pass for 6 or more users

If you have 6 or more of your team who want to attend DigiRaise, we will happily provide a custom quote for an all-access pass that gets your team members access to the entire conference program PLUS both masterclasses PLUS access to all the recorded sessions. Just contact Anne at: [email protected] or +61 2 4965 5161.

  • No interstate travel or accommodation expenses

Many of our delegates usually come from interstate to attend – which usually means paying for airfares and accommodation – which adds to the cost. However, there’s no need to travel to attend a virtual conference so there’s no added expense.

We appreciate your support

As a small business that earns most of its revenue from conferences, we really appreciate your support at this challenging time. Extraordinary times demand extraordinary measures, and we are committed to bringing you a conference with all the great content you have come to expect from us. As Scott Morrison recently said, “this is a Team Australia moment,” and we really appreciate your support at this challenging time.

 

 

Jeremy Bradshaw
Publisher, F&P

Program Overview

Please note, this list of speakers and topics was correct at time of publication. Keep a look out on the website for further exciting speakers who may be added as they are confirmed. F&P reserves the right to alter the program without notice.

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Registration brochure

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Program schedule

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Sponsors

F&P acknowledges the support of and thanks the following sponsors:

SILVER SPONSOR

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EXHIBITORS

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ADDITIONAL SPONSORS

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Topics and Speakers

DAY ONE: Tuesday 16 June, 2020

HALF DAY MASTERCLASS 1, 9am - 1pm

How to invest for a digital fundraising future

As charities and nonprofits continue to transition to a more digital-oriented future, it is critical to invest now to build your digital fundraising capability.

Where is digital positioned in your organisation and how far does it need to travel to reach its potential? How do you structure digital teams? What leadership is required from digital staff right up to senior management? How do you invest in strategy, innovation and technical capacity?

Using case studies from a range of organisations, including the British Columbia Society for Cruelty to Animals (BCSPCA), you will learn where on the digital maturity spectrum your organisation falls; how to identify where you need to invest in innovation, people and technology and how to position digital fundraising within your organisation for maximum impact.

The presenters have driven significant digital fundraising growth at BCSPCA. According to M+R Benchmarks, an annual North American digital benchmarking program, BCSPCA has grown digital fundraising to 18% above the benchmark over a five-year period. Nearly one quarter of all fundraising income and 60% of all new donors are now coming in online.

If your organisation is not taking digital seriously, or is committed to building digital capability but unsure how, this masterclass will help you develop a roadmap to a successful digital fundraising future.

Co-presenter: SHONI FIELD, Chief Development Officer, British Columbia Society for the Prevention of Cruelty to Animals, Canada

Shoni Field is a strategist who sees digital as a force for organisational transformation.  In her current role at BCSPCA, she runs a full-spectrum fundraising program that regularly exceeds industry benchmarks.

Shoni has been fundraising for over 22 years for causes including environmental, youth, health and international development.  She presents on digital fundraising at national and international fundraising conferences. Shoni also advocates for electoral reform and citizen engagement. She is the co-founder of Unlock Democracy and has served on the boards of Fair Vote Canada and Fair Voting BC.

Co-presenter: CHARLY JARRETT, Senior Officer, Digital & Direct Response, British Columbia Society for the Prevention of Cruelty to Animals, Canada

Charly Jarrett has worked at BCSPCA since 2013 and has overseen an exponential growth in digital giving, e-commerce and social media revenue. She is also a digital fundraising consultant with HJC, where she assists a variety of nonprofits achieve and surpass their digital fundraising goals.

Seeing the gap in nonprofit digital know-how and access, Charly has dedicated her more recent years to creating open-source solutions and knowledge sharing. She has spoken at national and international conferences on various fundraising topics.

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HALF DAY MASTERCLASS 2, 9am -1pm

How to acquire donors online

 In this masterclass, Luke Edwards, one of Australia’s leading digital fundraising experts, will share strategies, tips, tactics and results as well as a diverse range of case studies. You will learn how to:

  • acquire leads, single gift donors and regular givers online
  • create an online acquisition campaign and the key elements for success
  • forecast, budget and plan your digital spend
  • leverage the power of the people and increase social referrals
  • engage prospects to increase conversion and deepen the connection with your cause
  • build an effective landing page that converts interest to donations (on a small budget)
  • use the key digital channels such as Facebook, email, web and more
  • tips and techniques to optimise your activity and improve ROI

One of Australia’s most popular teachers and presenters, Luke will leave you buzzing with ideas you can take back and implement in your organisation, whether large or small.

Presenter: LUKE EDWARDS, Director, Elevate Fundraising and Co-Founder Great Cycle Challenge

Over the past 14 years, Luke has helped a wide variety of organisations raise over $250 million online for clients including The Smith Family, The Fred Hollows Foundation, Wayside Chapel, MS, Mito Foundation, RSPCA and many more.

In 2010, Luke launched digital fundraising agency Elevate Fundraising, and his team have developed and implemented some of Australia’s most successful digital campaigns, such as Amnesty’s ‘Freedom from Fences’, the Australian Literacy & Numeracy Foundation’s (ALNF) ‘Wall of Hands’, the International Women’s Development Agency (IWDA) ‘Fight for Her Rights’ and Wayside Chapel’s ‘Donate-a-Plate’.

His team have also helped set record results for events such as ‘Million Paws Walk’, ‘Coastrek’, ‘Brissie to the Bay’, ‘Bloody Long Walk’, ‘JDRF (Juvenile Diabetes Research Foundation) One Walk’, ‘The May 50K’.

Luke also co-founded the ‘Great Cycle Challenge’ which has now raised over $70 million for childhood cancer research in the past six years.

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MAIN CONFERENCE

DAY ONE: Tuesday 16 June, 2pm-5pm
DAY TWO: Wednesday 17 June, 8.30am-5pm

Testing is a lifestyle

Google, Facebook and Amazon are running thousands of tests a day to constantly improve customer experience and, as a result, financial outcomes. Charities taking a similar approach can see a massive impact on digital fundraising.

However, with limited resources, many nonprofits default to out-of-the-box templates or set-and-forget approaches. At best, this is limiting your potential. At worst it is alienating your audiences whose customer experience expectations are being set by commercial organisations.

You will learn how to build a program of annual testing strategies and an iterative data-based decision making and implementation process. With case studies including donor forms, landing pages and email marketing, you will learn how this approach can drive growth, and increase donations, retention and average gifts.

Presenter: SHONI FIELD, Chief Development Officer, British Columbia Society for the Prevention of Cruelty to Animals, Canada

Shoni Field is a strategist who sees digital as a force for organisational transformation. In her current role at BCSPCA, she runs a full-spectrum fundraising program that regularly exceeds industry benchmarks.

Shoni has been fundraising for over 22 years for causes including environmental, youth, health and international development. She presents on digital fundraising at national and international fundraising conferences. Shoni also advocates for electoral reform and citizen engagement. She is the co-founder of Unlock Democracy and has served on the boards of Fair Vote Canada and Fair Voting BC.

Learning from e-commerce, more than a revenue stream

In the era of ‘merch’, strong consumer demand for wearables that help define and express our personal identity has been amplified by digital promotion and e-commerce.

However, despite the growth of e-commerce, few nonprofits are following consumer demand and even fewer are doing it well. Not only can engaging branded merchandise provide a growing revenue stream, it can also turn donors into billboards and advocates.

From creating brand ambassadors to learning from gold standard checkout processes, you will discover what nonprofits should be learning from e-commerce, including: how to create clothing and merchandise that your supporters actually want through crowdsourcing, testing and execution; what tools are available to integrate e-commerce effectively and, how to use e-commerce within your stewardship plan to extend the donor lifecycle and brand loyalty.

Presenter: CHARLY JARRETT, Senior Officer, Digital & Direct Response, British Columbia Society for the Prevention of Cruelty to Animals, Canada

Charly Jarrett has worked at BCSPCA since 2013 and has overseen an exponential growth in digital giving, e-commerce and social media revenue. She is also a digital fundraising consultant with HJC, where she assists a variety of nonprofits achieve and surpass their digital fundraising goals.

Seeing the gap in nonprofit digital know-how and access, Charly has dedicated her more recent years to creating open-source solutions and knowledge sharing. She has spoken at national and international conferences on various fundraising topics.

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David & Goliath: How Save the Bilby Fund took on Cadbury

For years, Australians thought they were helping to save one of our favourite little critters by purchasing a chocolate bilby, until it emerged that very little of the profits actually went to bilby breeding.

When Cadbury took their bilbies off the shelves in 2018, Save the Bilby Fund appealed to the public to put pressure on Cadbury to restore the bilbies. Digital promotion of an online petition was wildly successful and helped the organisation acquire thousands of new one-time supporters and hundreds of regular givers.

Hear how this tiny charity punched above its weight with digital fundraising and how this is having a longer-term impact, such as a record tax appeal in 2019.

 

Presenter: SARA MANSFIELD, Head of Fundraising & Communications, Save The Bilby Fund

Originally from the UK, Sara lives in Brisbane and has worked for many Australian charities, first in key roles with Pareto Fundraising and Pareto Phone and, since March 2013, as part of the flat earth direct team.

Sara has specific expertise in direct response and telephone fundraising. Her particular passion is helping small organisations focus on individual giving and enabling them to give their supporters the very best care possible. She feels privileged to be able to ‘get her hands dirty’ with Save the Bilby Fund, where she works part time as head of fundraising and communications.

Turn your website into a fundraising website

As 40% of Australians opted to donate online in 2019, you could be missing out on important income opportunities if your website isn’t effectively set up to encourage and facilitate donations. But if you’re not a technical person, how do you plan on transforming your existing website to be a powerful fundraising force for your organisation?

Learn best practice in scoping a fundraising website: what to do, what not to do and how to track and visualise your website fundraising efforts. Jason Ruffell Smith will use a range of nonprofit case studies from campaign landing pages to brand new fundraising-focused websites to illustrate what you can do to maximise donations and support through your website.

Presenter: JASON RUFFELL SMITH, Head of Growth, Marlin

Jason has over 10 years’ experience working in digital marketing and he is the Head of Growth at Marlin – a digital, brand and communications agency. Over the past six years, he has been working with for-purpose organisations across Australia to help them with a range of digital marketing needs and challenges. From strategy to implementation, the Marlin team look to understand the core challenges organisations face and provide integrated technology solutions with best practice user experience. 

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Meet Google Tag Manager – your new best friend

If you’re not using Google Tag Manager (GTM) your digital strategy is missing vital user journey data and your fundraising is being compromised.

Tom Museth will explain how GTM has made tagging your website, studying interactivity and setting up meaningful goals and conversions easier for digital marketers, by removing the need for coding experience. GTM will stop you shooting in the dark, allow you to focus on making meaningful conversions and ultimately increase your revenue.

You will learn how to: set up a universal tag to replace the Google Analytics tag; enhance your reporting and streamline your goals using tags, triggers and variables; set up funnels from Facebook, Google Ads, PageSense, LinkedIn, and an ever-expanding suite of platforms.

Presenter: TOM MUSETH, Digital Marketing Manager, the Royal Institute for Deaf and Blind Children

Tom spent 17 years as a magazine and newspaper journalist before moving into the web tech sector. Since 2010 he has been a technical editor, online manager, web developer, communications specialist and digital marketer in a variety of industries, from nonprofits through manufacturing to education. Most recently, he was Digital Fundraising Manager at the Heart Research Institute, where he increased supporter engagement by 22%, streamlined campaign performance, connected all web assets under one roof, led the implementation of a new CMS and website suite, and launched regular crowdfunding campaigns and a landing page strategy for lead generation. Tom started in the position of Digital Marketing Manager at the Royal Institute for Deaf and Blind Children in February this year.

How to get your two-step program off the ground and keep it airborne

Come and learn a tested blueprint to execute successful two-step digital acquisition and regular giving conversion programs.

The method starts with the audience and motivations, delivers rapid insights on multiple levels, across proposition, lead mechanism and creative execution. It moves seamlessly from test phase to pilot and optimisation, thereby creating a foundation for the sustained acquisition of new donors and a donor-centric onboarding and retention journey.

Case studies from local and international organisations will be shared, including a highly successful pilot program with the Great Barrier Reef Foundation.

Whether prepping for take-off or seeking a new cruising altitude, this session will provide you with an effective flight plan for your two-step program.

Co-presenter: ANDREW MARTIN, Co-founder and Lead Strategist, The Fundraising Agency

Andrew was a senior fundraising manager for charities including Oxfam, CBM and Save The Children, before becoming a strategist and consultant working with a wide range of charities to conceive, develop and implement large, multi-channel fundraising campaigns. He co-founded The Fundraising Agency in 2019 to help nonprofits do better fundraising and has presented at numerous industry fora.

Co-presenter: KAREN SHIELDS, Director of Individual Giving, Great Barrier Reef Foundation

Karen joined the Great Barrier Reef Foundation team early in 2019 to help raise funds to preserve and protect one of the natural wonders of the world.

Her 13 years’ experience includes developing best practice fundraising programs for Cancer Council Queensland and Children’s Hospital Foundation (Qld).

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Beyond last touch attribution: how to use multi-touch attribution to optimise digital marketing

Charities invest significant money in digital media, however it’s often difficult to know how it’s performing. There’s an over reliance on ‘last touch attribution’, making it hard to make informed decisions about how and where to invest a limited marketing budget.

This session will introduce and explain ‘multi-touch attribution’ and share a case study examining how World Vision US developed foundational capability and used it to improve fundraising performance.

You’ll gain a better understanding of multi-channel attribution, what’s possible right now, what you can do tomorrow to get a clearer picture of how digital media is performing for you and how to optimise it.

Presenter: STEPHEN ELLIS, Managing Director, Origame

Stephen has been at the forefront of digital marketing for over 20 years. He has worked with high profile nonprofits, government departments, and private enterprises.

Having led digital and channel innovation at World Vision Australia, Stephen went on to become the global digital director at World Vision International, where he was responsible for strategy and increasing digital capability in major markets around the world. He is now an independent consultant helping charities get more from digital marketing and fundraising. He is also an experienced international speaker, trainer and coach.

Integrating digital channels with your appeals – lessons from 20 Christmas appeals

Does moving your appeal donors online actually grow your income (or just move it around)? Should I bother using digital to grow my cash income? How do I ensure I retain more donors by appealing to them online?

If you want to know the answer to these commonly asked questions, find out how 20 organisations tackled online giving as part of their Christmas appeals in 2019.

We’ll look at the role of personalised asks in email and SMS, virtual tours, the joys and perils of matched gifts and whether video is worth the effort.

Large and small. Take a peek at appeals that raised as much as $1m or as little as $20k. We’ll even give you a taste of what’s happening at tax time 2020.

Presenter: JONATHON GRAPSAS, Founder & Director, flat earth direct

Jonathon has more than 18 years working with charities in various parts of the world including the UK, North America, Asia and his native Australia. His agency, flat earth direct, is dedicated to direct response fundraising for good causes.

Jonathon is an entertaining, engaging and sought-after presenter, who brings that rare mix of inspiration and pragmatism to the sessions he delivers. With a vast amount of experience helping charities transform their individual giving programs, his particular focus is on small and medium sized organisations that are seeking significant growth. Some of Jonathon’s clients include MS Limited, RSPCA and Royal Flying Doctor Service.

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NBCF adopts SMS for donor communications to great effect

Following research showing SMS open rates as high as 98%, compared to just 20% for emails, in 2019 the National Breast Cancer Foundation (NBCF) adopted a new approach to relationship building using SMS.

In this session, you will learn how NBCF employed SMS technology to nurture supporters, add value rather than creating spam and how to build income from a variety of channels. Luke Bridges and Lisa Mastoras will share principles and techniques for using SMS with regular giving, single individual gifts, peer-to-peer, gifts-in-wills and raffles.

Learn how NBCF achieved a 1400% ROI from its SMS donor communications program by reducing call centre hours and increasing conversions and average gift amounts.

 

Co-presenter: LUKE BRIDGES, Founder and CEO, Conversr

Conversr is an AI-SMS software company that helps charities and nonprofits grow their revenue via the implementation of strategic SMS programs designed to develop 1-to-1 supporter relationships on scale.

Over the past five years, Luke has worked with over 50 charities both locally and internationally. In 2018, his five-step ‘Engagement at Scale’ methodology won an Australian Customer Experience Award – Best use of Technology to Transform CX – for NBCF’s 2018 ‘Go Pink’ fundraising even

Co-presenter: LISA MASTORAS, Head of Community Fundraising, National Breast Cancer Foundation

Lisa has over 25 years’ experience working with Australian charities such as WWF, Amnesty International and now the National Breast Cancer Foundation, where she develops community fundraising programs to spark community action.

Lisa’s passion for innovation can be seen in signature events such as the ‘Pink Ribbon Breakfast’, ‘Go Pink’ and the ‘Mother’s Day Classic’ all of which fund world class research to create a future without fear of breast cancer.

Digital transformation: Red Cross aims for 50% fundraising revenue from digital channels

In 2017 Australian Red Cross made a commitment to improve its fundraising ROI, radically alter the make-up of its revenue sources and aim for 50% of fundraising from digital channels by 2022.

For an organisation as traditional, complex and large as Red Cross, this was a big, hairy, audacious goal. Hear how a wave of transformation was unleashed including breaking down silos, starting up a digital products team and introducing ‘agile practices’ to help create five new digital fundraising products.

Results and learnings will be shared and Belinda will deep dive into Real Good Gifts (an online gift catalogue) – from strategy, to concept, to design and development, from launch through to lifecycle management, with sufficient detail that others can implement the concept in their organisations.

 

Presenter: BELINDA DIMOVSKI, Engagement and Support Director, Australian Red Cross

Belinda has been leading business transformations centred around the customer for over 15 years across telecommunications, pharmaceutical, health and nonprofit organisations. She was the Director of Customer Experience and Operations at Weight Watchers Australia/NZ and at Red Cross is responsible for marketing, fundraising, digital, retail and customer experience.

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Remarketing – the unsung hero of digital fundraising

Remarketing – feeding potential supporters information and advertisements based on actions they have previously taken on the web – is so obvious, it’s often overlooked by charities.

You will learn tested tips and tactics to improve lead conversion, reduce cost per acquisition and achieve a better ROI on your advertising spend. Data from a variety of campaigns and projects will help highlight where you can have wins with your remarketing programs.

Whether you’re new to remarketing or have been using this technique for some time, this session will give you the tools and insights to execute highly effective campaigns that generate leads and convert them into supporters, donors or event participants.

Presenter: MAMTA BHATT, Digital Consultant, Parachute Digital

Mamta is a digital strategist, content creator and producer who has worked in-house and as a consultant for nonprofit organisations across Australia and New Zealand for over a decade.

She has built three-year strategies to double digital fundraising income and implemented digital marketing campaigns that have acquired 6,000+ new participants for peer-to-peer events via social media; generated 10,000+ leads via Facebook for conversion to regular giving and used email marketing and automation to raise thousands of dollars for fundraising appeals.

Ronald McDonald House charities ditch mail for digital with surprising results

Daring to walk away from direct mail in 2019, Ronald McDonald House Charities (RMHC) Greater Western Sydney, turned its tax and Christmas appeals over to a 100% digital campaign.

The tax appeal focused on the story of Molly, a 13-year-old recent resident who wanted to ‘pay it forward’ by helping RMHC with its fundraising efforts.

This is an excellent case study of how a small charity used a clever digital marketing strategy, matched giving, and the power of social media to achieve a fundraising result far beyond expectations.

In fact, fundraising increased from $3,000 to $143,000 in one year, including the recruitment of almost 900 regular givers.

Co-presenter: ARANI DUGGAN – Head of Marketing and Fundraising, RMHC GWS

Arani Duggan has held senior fundraising roles in the arts and cultural sectors, switching to the charitable sector in 2018. She is Senior Vice President of the Western Sydney Business Chamber and Non-Executive Director of the Riverside Theatre Advisory Board.

 

Co-presenter: ASHLEY SOUTHWELL – Fundraising Manager, RMHC GWS

With an event management background, Ashley was drawn to fundraising to make a difference. As well as her current role with RMHC, her work on the board of Maggie’s Rescue, and an earlier role at the Leukaemia Foundation have given Ashley a love for the energy that is generated around campaigns.

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The power of video for digital fundraising

Whether you’re a business or a nonprofit, the use of video on the internet to engage and acquire donors and customers has been a strong trend in recent years. In this session you will learn how to use video for a variety of fundraising propositions such as regular giving, prospecting, campaigning, lotteries and gifts-in-wills.

You will leave this session knowing the key ingredients to create an engaging video that attracts interest, how and where to promote video and the digital pathway to convert interest into donations.

A host of case studies from leading local and international charities will be featured so you can see how others are succeeding with video to engage and acquire donors and regular givers.

Presenter: NICOLA LONG, Head of DTV Australia & New Zealand

Nicola started out in direct marketing and digital in London, working for Ford Motor Company and BSkyB. Since then has gleaned decades of learnings from the corporate and fundraising sectors to provide solutions for charities to help them raise more funds.

Recent previous roles in the charity sector include General Manager of Innovation and Development at Pareto Fundraising and General Manager at Inspired Adventures.

I wish I’d thought of that!

Keen to know what’s great in digital? Want to know what’s getting your peers excited? This is a fast-paced dynamic session where a host of speakers deliver short, sharp mini-presentations on examples of digital fundraising and marketing that have got their brains buzzing and synapses sparking.

This is a session where the speakers showcase the work of other nonprofits. It’s stuff they’ve seen in the market and were impressed by. In other words, it’s digital work they wish they’d dreamed up. ‘I wish I’d thought of that’ is a sofii concept (Showcase of Fundraising Innovation and Inspiration).

Facilitator: JONATHON GRAPSAS, Founder & Director, flat earth direct

Jonathon has more than 18 years working with charities in various parts of the world including the UK, North America, Asia and his native Australia. His agency, flat earth direct, is dedicated to direct response fundraising for good causes.

Jonathon is an entertaining, engaging and sought-after presenter, who brings that rare mix of inspiration and pragmatism to the sessions he delivers. With a vast amount of experience helping charities transform their individual giving programs, his particular focus is on small and medium sized organisations that are seeking significant growth. Some of Jonathon’s clients include MS Limited, RSPCA and Royal Flying Doctor Service.

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