BIG4 FUNDRAISING 2018
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Earlybird discount closes 20 May, 2021

Presented by:

Upgrade your digital fundraising skills at Digi.Raise + EventRaise. 

This virtual conference will increase your knowledge of digital marketing and online events. 

Improve the work you do by understanding how fundraising is changing in the digital world.  

Discover best practices for updating your organisation’s digital capabilities. 

Gain new skills for running successful digital and social media campaigns. 

Learn how to grow your social media audience, then persuade those supporters to give.   

Find practical new ways to acquire donors online and steward your regular givers.  

See all the leading fundraising platforms and find out how they can benefit your organisation. 

Plus you will build expertise in running profitable online fundraising challenges and digital events. 

So join us on 16-18 June and be ready for digital transformation! 

Program Overview

Please note, this list of speakers and topics was correct at time of publication. Keep a look out on the website for further exciting speakers who may be added as they are confirmed. F&P reserves the right to alter the program without notice.

Presenters/Panellists

 

Topic

MASTERCLASS 1: Wednesday 16 June 9am to 12 midday 

Julia Campbell How to Raise Awareness and Drive Donations Using Social Media 

MASTERCLASS 2: Wednesday 16 June 2pm to 5pm

Brani Milosevic Developing and implementing a digital (fundraising) strategy

MAIN CONFERENCE: Thursday 17 & Friday 18 June 9am to 3.30pm

Kailee Scales #BlackLivesMatter: Building an online movement
Jonathon Grapsas I wish I’d thought of that
Shanelle Newton Clapham, Justine Curtis, Marcus Blease, Luke Edwards State of the (Digital & Event) fundraising nation
Julia Campbell How to build a community on Facebook and Instagram: And get them to convert!
Amanda Schofield, Catalina Portilla Just One Step: How ASRC implemented a digital-only acquisition campaign with remarkable results
Tara Turner, Jo Nitz How to make the ask on Zoom: digital lessons from a major gifts campaign
Shanelle Newton Clapham Your Grandma’s on Zoom. And Facebook. And maybe even Insta. Are you underestimating the digital capacity of your older donors?
Brani Milosevic Get ready for a transformation: Top tips for digital change
Sophia ‘Puff’ Story Top tech trends and what they mean for nonprofits
Lachlan Dale, Blake Davies Donate now! Lessons from a global mystery shop
Jodie-Marie Preddy Can AI chatbots unleash RG acquisition?
Charlie Spendlove Rebranding an icon: Guide Dogs Australia
Luke Edwards Baby it’s cold outside: Bringing donors in from the cold and driving support for your cause
Tess Repenning, Sophie Smithers Why you don’t need a largescale mass-participation event in your calendar
Kamila Chylewski, Jennifer Arceo Going to the Chapel: How Long Walk Home plans to capitalise on pandemic success
Arbel Givargis, Ophélie Lechat Frocktober: How a culture of test and learn helped the P2P event see digital success
Brigitte Stevens, Amy Hidge, Jeremy Tobias How WAO raised 100K from a giving day with a twist
Justine Curtis How to inspire fundraising in uncertain times
Click to register (2020_11_26 10_05_21 UTC)

Program schedule

Coming soon (2020_11_26 10_05_21 UTC)

Sponsors / Exhibitors

F&P acknowledges the support of and thanks the following:

PREMIUM SPONSOR – DIGI.RAISE

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PREMIUM SPONSOR – DIGI.RAISE

PREMIUM SPONSOR – EVENTRAISE

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SUPERIOR SPONSORS

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STANDARD SPONSOR

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Topics and Speakers

Masterclass 1

How to raise awareness and drive donations using social media  

Social distancing and lockdown protocols due to the coronavirus pandemic have forced a lot of our interactions to become digital, with nonprofits scrambling to keep up. In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.

This workshop will examine how nonprofit social media marketing will need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations.

Participants will learn:

  • How to navigate the latest changes and trends in the social media landscape – what charities need to know
  • How to create a plan to consistently create, curate, and share compelling social media content that will resonate with your audience
  • How to fill out a Content Calendar with ideas for social media posts, emails, and other digital content
  • How to develop a consistent social media marketing strategy rather than frantically posting the week before an event or fundraising campaign
  • Actionable ways to use social media to drive engagement and get more community support
  • Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget
  • Real-world examples from organisations of all sizes.

Anticipated outcomes for participants:

  • Actionable strategies, inspiration, and real-world examples of ways that even small nonprofits can market their mission and services in a digital world.
  • Take-home resources including the slides from the workshop, a Content Calendar template, a Nonprofit Social Media Blueprint, and a Social Media Checklist.

  

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Presenter: JULIA CAMPBELL, Digital Fundraising Consultant, Massachusetts, USA

Recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis, Julia Campbell is on a mission to make the digital world a better place. 

She is the author of two books, a mum of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organisations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.

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Click to register (2020_11_26 10_05_21 UTC)

Masterclass 2

How to develop an effective digital (fundraising) strategy 

Now more than ever it is critical to have an effective digital strategy. World-class digital communications strategist Brani Milosevic will help you prepare and deliver a digital transformation.   

Like all great journeys, this begins with a clear roadmap  where to start, what to prioritise and where to go next.  

With the increased focus on supporter and donor engagement via digital channels, often it is fundraising teams that kick off the process of digital strategy development, with a strong focus on fundraising targets and KPIs.  

This masterclass will introduce you to digital strategy framework and give you the blueprint your need for digital (fundraising) strategy development and implementation. 

In this masterclass participants will: 

  • Get an introduction to the digital strategy framework and have an opportunity to practice its use
  • Identify where digital will be most effective for your fundraising and  your organisation overall
  • Think about and identify donor journeys and products in the context of a strong supporter engagement framework 
  • Start thinking about how to measure the success of donor engagement activity and products 
  • Consider resources needed to implement the strategy  from Technology & Data to Skills & Training and Processes & Planning 
  • Get the opportunity to start planning stakeholder involvement  getting the stakeholders involved in the right way and at the right time is essential for the success of your digital strategy rollout 

By the end of this Masterclass you will:  

  • Know what the building blocks of a digital strategy are 
  • Know how to plan donor engagement in the context of supporter engagement  
  • Have a good sense of how to measure the success of supporter engagement 
  • Have tools and confidence to engage stakeholders in the development of the digital (fundraising) strategy .

 Format: 3h online workshop, presentation and individual or group work all the way through. 7 minute breaks every 45 minutes to keep the mind fresh during sessions.  

 

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Presenter: BRANI MILOSEVIC, Founder, Digital Leadership, UK

Brani is a digital communications strategist with almost 20 years experience in the UK charity sector. She forged her digital leadership, fundraising and campaigning experience at some of Britain’s biggest charities including Save the Children and World Animal Protection.

Brani started Digital Leadership Ltd to help develop effective digital strategies for organisations and help individuals, teams and senior management lead their organisations through digital change. She developed digital maturity framework digitalmaturity.org to help organisations assess their baseline digital maturity level and identify steps to go up a level.  

Brani has worked with numerous charities to transform their organisations. She is a certified executive and team coach and has been on the boards of Greenpeace UK and War on Want. 

https://www.linkedin.com/in/branislava/ 

 

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Click to register (2020_11_26 10_05_21 UTC)

#BlackLivesMatter: Building an online movement  

Kailee Scales, then Managing Director of the Black Lives Matter Global Network, was about to post on the organisation’s social media channels when she noticed the #BlackLivesMatter hashtag was trending. Footage of George Floyd dying with a police officer’s knee on his neck was going viral.  

Last year was a huge year for Black Lives Matter. The death of George Floyd, one of the countless deaths of black people at the hands of police, sparked worldwide protests and activations despite lockdowns and social distancing. The anger was palpable. 

We sit down to chat with Kailee about the evolution of Black Lives Matter Global Network over the three years she was Managing Director. This session will cover everything from harnessing an online community with activations all over the world, the power of hashtags and social media, and the importance of bringing marginalised people to the table.  

 

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Presenter: KAILEE SCALES, Managing Director, Black Lives Matter Global Network  (2017-2020)

Kailee was instrumental in the evolution of the Black Lives Matter Global Network from a hashtag to a political and cultural powerhouse. She is now the Principal and Founder of ThinkFree Global Strategies, helping organisations to increase their impact and realise their unique value proposition.

Despite training to become a singer, Kailee fell in love with fundraising and has built up an impressive resume working for a range of organisations including Muscular Dystrophy Association, Her Majesty Queen Silvia of Sweden’s Mentor International and Teach for America.  

 

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Click to register (2020_11_26 10_05_21 UTC)

Just one step: How ASRC implemented a digital-only acquisition campaign with remarkable results  

In 2020 Asylum Seekers Resource Centre launched their Regular Giving Always On Social Media Campaign. With themes and messaging informed by a supporter survey in 2019, ASRC realised they could go out to their supporters on social media with ‘quick and dirty’ but topical content, using video and the charisma of their founder, Kon Karapanagiotidis. 

The team behind the campaign, Amanda Schofield and Catalina Portilla, will share their supporter-led, test and learn approach to ASRC’s digital regular giving campaign. They’ll explain how they navigated some challenging times (Facebook banned them for six weeks). And they will reveal the compelling results. 

Nominated in the Most Innovative Campaign category in the 2021 FIA National Awards for Fundraising Excellence, this session will have you re-thinking your RG strategy.  

 

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Co-presenter: Amanda Schofield, Manager, Individual Giving, Asylum Seeker Resource Centre (ASRC)

Amanda has 20 years experience in fundraising, marketing and communications in the UK, Japan, China, Thailand and Australia. She is passionate about storytelling, data analysis and donor centric fundraising. At ASRC she is responsible for acquisition, donor stewardship, GIW, Mid Value and fundraising appeals. Amanda has overseen successful digital, direct mail, telemarketing, acquisition and event programs, as well as managing multi-channel donor campaigns resulting in income diversification and growth. 

Co-presenter: Catalina Portilla, Digital Coordinator, Asylum Seeker Resource Centre (ASRC)

Catalina Portilla has 12 years of experience in digital media and communications working across government institutions and charities both in Colombia and Australia. Catalina is a passionate content creator and digital marketing strategist, with expertise in developing paid and organic social media strategies and content that delivers impact. Catalina currently leads on the organic and paid social media strategies for Asylum Seeker Resource Centre managing projects from ideation to execution and post-campaign analysis.

 

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Click to register (2020_11_26 10_05_21 UTC)

How to build a community on Facebook and Instagram: And get them to convert!   

It can’t be denied that the COVID-19 pandemic and resulting shutdowns changed how, why, and how much people go on social media. This has forced nonprofits to change the way they build community and market their causes.  

However, the big question remains: With all this posting, Instagramming and TikToking, does this really translate into ACTION? How do you take people from passive fans to passionate supporters? How do you create nonprofit social media content that actually converts? 

For this deep-dive conference session, nonprofit social media expert Julia Campbell will take you inside Facebook and Instagram and show you, using real-world examples from nonprofits, what’s working right now, and how to make these tools work for you.  

Learning objectives:  

  • Actionable ways to use social media to get more community support
  • Why including social media in your overall nonprofit marketing plan is essential
  • The 3 key elements of nonprofit social media content that drives people to action 
  • What’s working RIGHT NOW in social media marketing for nonprofits
  • A framework to jumpstart your nonprofit social media marketing in 2021 
  • How to start building a thriving social media community for your nonprofit 
  • Free and low-cost tools you can use to enhance your social media marketing on a shoestring budget
  • Real-world examples from organisations of all sizes. 

 

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Presenter: JULIA CAMPBELL, Digital Fundraising Consultant, Massachusetts, USA

Recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis, Julia Campbell is on a mission to make the digital world a better place. 

She is the author of two books, a mum of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organisations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.

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Click to register (2020_11_26 10_05_21 UTC)

Get ready for a transformation: Top tips for digital change   

Achieving true change is no mean feat. For many years, digital communications strategist Brani Milosevic has been doing just that, supporting all kinds of nonprofit organisations and fundraising teams through digital change.  

In this session she will talk you through her top tips for managing change with teams, colleagues and senior leaders  what to do and what to avoid. And she’ll answer all your questions on how achieve a digital transformation. 

This session will especially suit those who are at the beginning or in the process of digital change. If you are looking at developing or implementing a digital marketing or fundraising campaign, a new website project, or even a CRM implementation, this is the session for you. 

 

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Presenter: BRANI MILOSEVIC, Founder, Digital Leadership, UK

Brani is a digital communications strategist with almost 20 years experience in the UK charity sector. She forged her digital leadership, fundraising and campaigning experience at some of Britain’s biggest charities including Save the Children and World Animal Protection.

Brani started Digital Leadership Ltd to help develop effective digital strategies for organisations and help individuals, teams and senior management lead their organisations through digital change. She developed digital maturity framework digitalmaturity.org to help organisations assess their baseline digital maturity level and identify steps to go up a level.  

Brani has worked with numerous charities to transform their organisations. She is a certified executive and team coach and has been on the boards of Greenpeace UK and War on Want. 

https://www.linkedin.com/in/branislava/ 

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Click to register (2020_11_26 10_05_21 UTC)

Rebranding an icon: Guide Dogs Australia

One of Australia’s most beloved charities recently underwent a radical rebrand. In doing so Guide Dogs Australia moved towards a national identity and far beyond the brand’s iconic and much-loved namesake.  

Learn what sparked the change, how they engaged the entire organisation in the rebrand, and how they navigated the needs of their beneficiaries and the expectations of their donors, supporters and other stakeholders. Discover the creative process that went into a redesign that created energy and movement across all branded touchpoints, including social media and a new website.  

Join Charlie Splendlove as she shares how Guide Dogs Australia took a collaborative approach to transform and unite a federated organisation with a modern, mission-driven and impactful new brand (and the moment that made it all worthwhile).  

 

 

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Presenter: CHARLIE SPENDLOVE, Head of Marketing, Guide Dogs VIC, NSW/ACT

With over 20 years’ experience in marketing major brands across multiple industry sectors (both corporate and NFP), Charlie Spendlove now holds the enviable position of stewarding the marketing of Australia’s Most Trusted Charity brand – Guide Dogs Australia. In three years she has grown media reach more than 20fold, championed the transformation of the organisation to a client-centric culture, and in turn extended the organisation’s reputation as a heritage brand to one of brand spirit and innovation. Charlie currently holds the position of Head of Marketing & Communications Centre of Excellence, Guide Dogs VIC NSW/ACT. Prior to this Charlie was General Manager Product, Brand and Marketing at Scope Victoria and held senior marketing roles in the corporate sector. 

 

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How to make the ask on Zoom: digital lessons from a major gifts campaign 

We all had to embrace Zoom last year, but how many of us successfully made the ‘ask’ virtually? For University of Queensland, at the tail-end of their first major philanthropic campaign, they had no choice but to adapt their major gifts strategy to incorporate digital practice – from cultivation to stewardship – throwing out decades of perceived major gifts best practice. 

What they found was a more efficient fundraising practice with fundraising staff feeling empowered to utilise much shorter and more targeted communications through Zoom and email.

This session will cover how to have deep and meaningful conversations online, make that special connection with a prospective donor through a screen, and evolve from event-based and in-person cultivation to one-on-one connections via Zoom. You will learn how to tap into a broader audience – an international audience – and reach previously unreachable prospects without geographical barriers. Most of all, your team will walk away with the confidence to move their donor journey online.  

UQ will take us along the journey of their $600 million Not If, When campaign and delve into newly published trends in fundraising for 2020 from CASE, AFP Global and other sources to support digital major gift fundraising. 

 

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Co-presenter: TARA TURNER, Director, Global & Institutional Philanthropy, UQ

Tara is a specialist in foundation and corporate fundraising and communications with over 20 years’ experience in the social purpose sector and a Certified Fund Raising Executive (CFRE).

In Tara’s current role, she looks after an international portfolio of foundations, trusts and corporates at the major and principal gift level. Hailing from Canada, Tara was a key member of the Leadership Philanthropy team at the Canadian Cancer Society. 

 

Co-presenter: JO NITZ, Director, Advancement, Faculty of Business, Economics & Law, UQ

Jo has 14 years’ experience in educational advancement. Originally from Queensland, Jo has cut her teeth on the other side of the country as the Executive Director of Geelong Grammar Foundation and the Director of Advancement at Geelong Grammar School where in 2018 she helped the School raise the most philanthropic support for their Annual Giving program since its inception.  

Jo has also worked at Perth College where she launched their Foundation, introduced their inaugural Annual Giving, Bequest and Major Gift programs and increased alumni engagement. 

 

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Baby it’s cold outside: Bringing donors in from the cold and driving support for your cause  

Dive into digital acquisition with one of the best in the business. In this session Luke Edwards will guide you through a range of tactics and techniques to launch and execute a digital acquisition campaign. And he’ll bring those tips to life with heaps of useful case studies from successful cash acquisition, regular giving acquisition, and lead generation campaigns.  

In this session you will learn:  

How to develop a compelling proposition 

How to forecast and plan budget spend 

How to run a Facebook ad campaign   

How to optimise, adapt and ‘ride the wave’ to maximise results  

 

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Presenter: LUKE EDWARDS, Director, Elevate Fundraising

Luke Edwards has more than 15 years of digital fundraising experience and founded digital fundraising agency Elevate Fundraising. He and his team have developed and implemented some of Australia’s most successful digital campaigns such as Amnesty’s Freedom from Fences, Wayside Chapel’s Donate-a-Plate, School For Life’s Buy a Brick, Ronald McDonald House Charities Be a Santa for Sick Kids and a range of others. His team have set record results for events such as Million Paws Walk, Go Pink, JDRF One Walk, The Bloody Long Walk, One Foot Forward, Fred’s Big Run, The May 50K and more.

Luke also co-founded the Great Cycle Challenge which has now raised over $110 million for childhood cancer research in the past 8 years, the Great Cycle Challenge was ranked #3 in the top peer to peer events in Canada, and ranked #21 in USA (in 2020).

 

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Can AI chatbots unleash RG acquisition? 

Straight from the no. 4 spot in Reimagining Fundraising, Plan International Australia will take you through the ins and outs of their journey using Facebook AI chatbots for regular giving acquisition.

With face-to-face and telemarketing the primary channels for RG acquisition, Plan International saw the need to diversify, particularly in the face of COVID-19.

They embarked on a journey to find a way to incorporate AI with humans to tap into the pool of prospects hanging online on social media and who are non-responsive to F2F and telemarketing tactics. Launched in February this year, their hybrid model utilised Facebook AI chatbots with human interaction at the right time to get the best of both worlds.

Early forecasting suggested this new channel could deliver the organisation 200 new donors in the first 12 months. Five months in, how are they tracking against this target?

 

 

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Presenter: JODIE-MARIE PREDDY, Digital Advertising Manager, Plan International Australia

Jodie is an eccentric cat mum and digital nerd who likes to wake up early and go hiking on the weekends! 

Having spent most of her 10-year career working with big-name clients such as Nintendo, Paramount and Specsavers in advertising agencies, Jodie-Marie recently shifted pace and plunged into the nonprofit sector. This has allowed her to combine two passions: digital advertising and helping to make the world a better place.  

Jodie-Marie’s current role at Plan International Australia has allowed her to rethink what digital means for the organisation and how they can use it to diversify products and increase donations. She is naturally curious and keeps up to date with the latest technologies. Jodie-Marie is particularly interested in how we can use AI to leverage first-party data to create personalised (and more effective) customer experiences. 

 

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Click to register (2020_11_26 10_05_21 UTC)

Your Grandma’s on Zoom. And Facebook. And maybe even Insta. Are you underestimating the digital capacity of your older donors? 

The received wisdom is that older donors, aged 70-plus don’t do digital. And they would never, ever donate online. But recently Shanelle Newton Clapham noticed a shift in behaviour.  

Older donors she knew were on Zoom. How else were they going to keep in touch in an iso world? They were pressing a ‘Donate Now’ button. How else were they going to support their granddaughter walking 100km for a good cause ($100 “Good on you Olivia, love Grandma xx”). Hey, they were even buying toilet paper online. 

So Shanelle decided it was time to investigate. Have those pre-1950 babies thrown away their chequebooks and gone online? How far will they go and where would they draw the digital line?   

Join Shanelle as she reveals the results of her research. It could be the start of a beautiful (but different) relationship.  

 

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Presenter: SHANELLE NEWTON CLAPHAM, Founder and Chief Digital Consultant, Parachute Digital

Shanelle has had more than 17 years’ experience as a digital marketing and fundraising strategist. Her vision is to transform supporter experiences online through great stories, interactive engagement and easy to use donation forms. Giving donors a positive experience at every touchpoint, action, ask or gift is her mantra.

Previous roles include Manager, Digital Marketing & Development at WWF, Digital Innovation and Marketing Manager at Toyota and Online Marketing Manager at News Digital Media. She is the author of Attracting Donors Online – Digital Marketing That Works.

 

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Why you don’t need a large-scale mass-participation event in your calendar 

Do you know the true ROI of your community fundraising events?  

That’s what BC SPCA asked themselves a few years back when they embarked on a multi-year re-evaluation of their peer-to-peer campaigns. Their signature event, Paws for a Cause, a mass participation P2P event was resource intensive, weather dependent, and revenue was generated by a small number of loyal fundraisers. 

Spurred on by COVID-19, the team postponed their walk and replaced it with smaller digital activations through the year, working to move their loyal supporters to a new activity. With their digital team now part of their fundraising team, they were able to take a digital-first approach to community fundraising, be flexible and responsive, and test different times and dates of events in their calendar.  

By taking the leap and questioning the true ROI of their flagship event, they had more time to build relationships with their loyal fundraisers. They experimented with shorter lead times and even shorter activation times with surprising results proving that in some cases, less is indeed more!  

 

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Co-presenter: TESS REPENNING, Senior Manager, Digital Giving, BC SPCA

Tess started her career as a digital fundraiser ten years ago, concentrating in the peer-to-peer space. As the scope of her roles has grown she maintains a special connection to the unique challenges that peer to peer brings as it so often bridges online and offline fundraising.

 

Sophie Smithers

Co-presenter: SOPHIE SMITHERS, Senior Officer, Digital Giving, BC SPCA

Sophie looks after the day-to-day management of their peer to peer portfolio. Sophie has been in the fundraising space since beginning in Australia in 2014 and has worked with a variety of charities both in-house and agency side before settling in Vancouver. Sophie has a passion for all things peer to peer with a focus on digital fundraising and stewardship best practices.

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Going to the chapel: How Long Walk Home plans to capitalise on pandemic success 

From $70,000 to $345,000 to nearly $1 million in three years, Wayside Chapel’s Long Walk Home was a pandemic success story.  

Long Walk Home was originally designed as a walk of 28km to represent the average distance a person sleeping rough might walk each week looking for food and shelter. The pandemic event in November 2020 was a hybrid with digital and physical elements. Participants from all over Australia and the world joined Long Walk Home and brought 10,000 new donors to Wayside Chapel, a beloved but small community-based charity operating out of Kings Cross in Sydney since 1964.  

Wayside Chapel will share their values-led roadmap for success, how the small team engaged with donors online for outstanding results and what the learned along the way. And importantly, with 79% of donors new to Wayside Chapel in 2020, they will answer the question: Where do we go from here?  

 

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Co-presenter: KAMILA CHYLEWSKI, Partnerships Manager, Wayside Chapel

Kamila has worked at Wayside for over five years and she is driven by Wayside’s values and mission. She believes in creating a better community for people that are doing it tough and hopes to do so through her line of work.

 

Co-presenter: JENNIFER ARCEO, Account Manager, Elevate Fundraising 

Jennifer is an Account Manager at Elevate Fundraising. She is an experienced fundraiser who started her career at ReachOut Australia, and then as Fundraising Manager at Sydney Dogs and Cats Home, before joining the Elevate team.

In her current role at Elevate, she has achieved record results for Wayside Chapel’s Long Walk Home event, as well as their Donate a Plate campaign. Jennifer has also recently lead the concept and strategy for Camp Quality’s Big Walk for Little Kids, and Soldier On’s March On event, which raised $1,850,000 in its first year.

Jennifer is committed to partnering with her clients to produce fantastic fundraising results. She has a passion for creative and loves developing a unique tone of voice for each campaign, aligning with the values of her clients and their causes.

 

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Click to register (2020_11_26 10_05_21 UTC)

I wish I’d thought of that!

Keen to know what’s great in digital? Want to know what’s getting your peers excited? This is a fast-paced dynamic session where a host of speakers deliver short, sharp mini-presentations on examples of digital fundraising and marketing that have got their brains buzzing and synapses sparking.

This is a session where the speakers showcase the work of other nonprofits. It’s stuff they’ve seen in the market and were impressed by. In other words, it’s digital work they wish they’d dreamed up. ‘I wish I’d thought of that’ is a SOFII concept (Showcase of Fundraising Innovation and Inspiration).

 

 

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Facilitator: JONATHON GRAPSAS, Founder & Director, flat earth direct

For more than 18 years, Jonathon has been  working with charities in various parts of the world including the UK, North America, Asia and his native Australia. His agency, flat earth direct, is dedicated to direct response fundraising for good causes.

Jonathon is an entertaining, engaging and sought-after presenter, who brings that rare mix of inspiration and pragmatism to the sessions he delivers. With a vast amount of experience helping charities transform their individual giving programs, his particular focus is on small and medium sized organisations that are seeking significant growth.

 

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Frocktober: How a culture of test and learn helped the P2P event see digital success

Each year, the Ovarian Cancer Research Foundation (OCRF) dedicates a portion of their budget for digital projects with a focus on innovation and experimentation. This became a huge advantage in 2020, when they had to turn their P2P fundraiser, Frocktober, into a digital-only event. Working with their digital consulting partner, ntegrity, they leaned on results and data from previous Frocktober challenges and best-in-class fundraisers from Australia and abroad to inform their next moves and take educated risks that resulted in a record-breaking fundraiser.

Together they focused on building structured journeys based on past fundraiser behaviour, incorporating both physical and digital incentives, targeting latent fundraisers and increasing their digital promotion by using an assertive ad targeting approach. They were also able to draw in first-time fundraisers through highly-optimised targeting and messaging, whilst enhancing the digital experience for participants to foster a sense of community and position Frocktober as a fun and impactful activity in an uncertain year.

This session will also cover how a culture and budget for experimentation gave the OCRF the confidence to test new ideas, track their outcomes, and move quickly to act on those results.

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Co-presenter ARBEL GIVARGIS, Marketing Director, Ovarian Cancer Research Foundation (OCRF)

Arbel is the Marketing Director at Ovarian Cancer Research Foundation (OCRF). He brings experience and knowledge in both marketing and management, having worked in both the corporate and nonprofit sectors.

He currently sits on the board of social enterprise, xpandFoundation, is a committee member at East Camberwell Tennis Club and council member at Murrumbeena Primary School.

Co-presenter OPHÉLIE LECHAT, Client Success Lead and Senior Strategist, ntegrity

Ophélie is the Client Success Lead and a Senior Strategist at ntegrity, a digital agency working with for-purpose and not-for-profit organisations to inspire change and growth through digital strategy and implementation. Recently, she has helped create ntegrity Academy, an online resource that helps not-for-profit teams build their digital strategy.

 

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Click to register (2020_11_26 10_05_21 UTC)

State of the (digital & event) fundraising nation 

Join our panel of experts as they debate the state of the fundraising nation. What have we learned, where are we now, where do we go from here? 

What will change the way you campaign? How should you be using (or not using) content? How far can we take personalisation? 

What will happen to virtual events when (if) we go back to physical events. How will physical events change. Are we over mass participation, do niche events rule? How can we use digital to enhance events. As more and more events flood the market, is it sustainable?  

How can we use digital more powerfully as a tool for retention? For lead generation, cash giving and regular giving? 

And no doubt we’ll have some things to say about Facebook and friends.  

Find out the answers, or at the very least join a robust conversation. 

 

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Panellist: SHANELLE NEWTON CLAPHAM, Founder and CEO, Parachute Digital

Shanelle has had more than 17 years’ experience as a digital marketing and fundraising strategist. Her vision is to transform supporter experiences online through great stories, interactive engagement and easy to use donation forms. Giving donors a positive experience at every touch-point, action, ask or gift is her mantra.

Previous roles include Manager, Digital Marketing & Development at WWF, Digital Innovation and Marketing Manager at Toyota and Online Marketing Manager at News Digital Media. She is the author of ‘Attracting Donors Online – Digital Marketing That Works’.

Panellist: JUSTINE CURTIS, Founder, Inspired Adventures

Justine has seen firsthand how supporters crave an exciting event to look forward to. When the pandemic hit, Inspired Adventures discovered that Australians were yearning to explore their own backyard and went on to recover and receive recordbreaking registrations. This proves that, for donors, it’s ultimately about the journey and not the destination. 

 

Panellist: MARCUS BLEASE, Co-founder & Director, Donor Republic

Marcus has more than 16 years fundraising experience and is one of the most progressive fundraising executives in Australia.

He spent several years at Cancer Council (NSW & QLD) where he worked in events and headed up fundraising and marketing. He then took on the role of General Manager of Fundraising & Marketing at Cerebral Palsy Alliance (CPA), where he helped double fundraising revenue to $30 million annually. One of his key achievements was the launch of Steptember which is now a global event raising millions of dollars each year to support those who live with cerebral palsy.

Marcus is a Co-founder and Director at Donor Republic which assists charities with a range of fundraising programs, including helping to deliver fundraising events with standout return on investment.

Panellist: LUKE EDWARDSDirector, Elevate Fundraising and Co-Founder Great Cycle Challenge

Luke has more than 15 years of digital fundraising experience and founded digital fundraising agency Elevate Fundraising. He and his team have developed and implemented some of Australia’s most successful digital campaigns such as Amnesty’s Freedom from Fences, Wayside Chapel’s Donate-a-Plate, School For Life’s Buy a Brick, Ronald McDonald House Charities Be a Santa for Sick Kids and a range of others. His team have set record results for events such as Million Paws Walk, Go Pink, JDRF One Walk, The Bloody Long Walk, One Foot Forward, Fred’s Big Run, The May 50K and more.

Luke also co-founded the Great Cycle Challenge which has now raised over $110 million for childhood cancer research in the past 8 years, the Great Cycle Challenge was ranked #3 in the top peer to peer events in Canada, and ranked #21 in USA (in 2020).

 

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Look no matched funding! But there were wombats. How WAO raised 100k from a giving day with a twist.  

On World Wombat Day in October 2020, the Wombat Awareness Organisation ran a Giving Day with a twist. Despite no matched giving – a standard tactic for giving days – WAO raised over $100K in donations.   

A small South Australian nonprofit that relies mostly on Facebook to connect and interact with their supporters, WAO amassed more than 100,000 followers and launched a successful giving day campaign to help make sure they had adequate funds to treat wombats in their care and into the future. To build on that momentum, WAO utilised an email list from a recent petition and implemented a raft of tactics via email and social media to raise an astonishing $100K with no matched giving. 

Find out how passionate founder Brigitte Stevens, volunteer fundraising co-ordinator, Amy Hidge, and CEO of digital fundraising platform GiveEasy, Jeremy Tobias, teamed together to secure and inspire supporters and generate extraordinary results.  

You might even meet a Southern Hairy-nosed Wombat!  

 

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Co-presenter: BRIGITTE STEVENS, Founder, Wombat Awareness Organisation (WAO)

Brigitte Stevens began her wildlife career with Steve Irwin in 1999 then went on to hold curatorial positions in numerous zoo’s and wildlife parks before establishing the Wombat Awareness Organisation in 2006.

Brigitte created and developed the largest and only free range wombat sanctuary for wombats that can not be returned to the wild due to injury, unsafe or unviable habitat. WAO is the leading advocate for Southern Hairy-nosed Wombats

Co-presenter: AMY HIDGE, Volunteer, WAO

Amy has volunteered for WAO  for over 10 years and just loves helping the little furry ones out when she can. She is currently working as a Senior Engagement Officer within a Victorian government department and previously held a variety of positions at Wildlife Victoria for more than 8 years,  including Fundraising and Marketing Manager .

Co-presenter: JEREMY TOBIAS, CEO, GiveEasy

Jeremy has been the CEO of GiveEasy, a leading digital fundraising platform, since 2012. GiveEasy works with over 500 not-for-profits providing a white labelled fundraising platform, allowing them to easily set up flexible digital campaigns across web pages, email, SMS and social. Prior to joining the nonprofit sector, Jeremy had a career in finance.  

 

 

 

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Click to register (2020_11_26 10_05_21 UTC)

How to inspire fundraising in uncertain times 

Learn how to build excitement among your donors and inspire fundraising during times of low confidence and uncertainty. 

Now more than ever, supporters are looking for an opportunity to be part of a community and connect with likeminded people. Even with possibility of event disruption, donors want to fundraise and to have a goal to work towards.

While a unique event can help a charity stand out in a crowded market, it is an outstanding supporter journey that will inspire hope, give donors something to look forward and deliver strong fundraising results. 

Discover top strategies for providing an engaging supporter experience during periods of uncertainty – strategies that will deliver strong event registrations, generate interest, and exceed fundraising targets. 

Packed with case studies, this session will demonstrate the power of your donor community and help you navigate the year ahead to deliver events that will inspire your supporters and deliver vital funds for your cause. 

 

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Presenter: JUSTINE CURTIS, Founder, Inspired Adventures

Justine has seen firsthand how supporters crave an exciting event to look forward to. When the pandemic hit, Inspired Adventures discovered that Australians were yearning to explore their own backyard and went on to recover and receive recordbreaking registrations. This proves that, for donors, it’s ultimately about the journey and not the destination. 

 

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