Leading international digital fundraising experts are coming to Melbourne this week for the 2019 Digi.Raise conference.

International digital fundraising experts are coming to Melbourne this week for Digi.Raise.

Australia’s leading annual digital fundraising conference gets underway this week, with the Digi.Raise conference being held on Thursday and Friday (13-14 June) at the Melbourne Convention & Exhibition Centre.

The annual conference covers all things related to digital fundraising and supporter engagement, with leading international digital fundraising experts coming to Melbourne to present at the 2019 event.

Delegates will learn how to improve their digital fundraising and raise more money through sessions that provide inspiration, practical ‘how-to’ tips, case studies, thought leadership and more.

World-class masterclasses

A major highlight of the conference will be a masterclass by America’s leading digital fundraising expert, NextAfter Chief Innovation & Optimisation Officer Tim Kachuriak, where he will reveal how fundraisers can raise more money from donors online through email, social media and the web.

In the masterclass, Kachuriak will detail strategies for testing all the variables of email marketing and fundraising, drawing on his experience from hundreds of email appeals, cultivation emails and content offer emails.

Delegates will learn best practices for growing subscriber lists, getting emails opened, creating powerful value propositions, building effective email landing pages and more.

In another masterclass Pareto Fundraising’s Digital Strategy Director, James Herlihy, will share the nuts and bolts of how to create, execute, monitor and adapt online lead generation campaigns.

In this session, attendees will piece together your own lead generation propositions, advertising messaging and strategy, while exploring the science of meaningful, online engagement for donor acquisition and online community building.

Case studies and thought leadership

Along with the masterclasses, Digi.Raise will feature a host of cutting-edge case studies, practical tips on deploying innovative new technologies in fundraising and thought leadership sessions.

The Fred Hollows Foundation’s Digital Manager, Grant Barnes, and Digital Fundraising Specialist, Simone O’Connor, will share how their organisation successfully uses SEO to attract new audiences, using a content hub strategy. The case study will cover the mechanics of search engines and practical keyword research to content creation and outreach/link building.

Last chance for Digi.Raise tickets

The DigiRaise conference will help you raise more money by improving your digital fundraising and supporter engagement. If you’ve been putting it off, don’t wait any longer. This is absolutely your last chance to register. Don’t miss out!

Click here for more information and to register.

The fruits of Fred Hollows’ SEO efforts are now being seen with the organisation ranking for 2500+ keywords, a 370% increase in organic transactions compared to 2015 and page one rankings on Google search for critical keyword groups such as ‘bequests.’

Meanwhile Shuie Gestetner, a Director at Charidy Australia, will show delegates how to execute a successful digital Giving Day including recent real-world examples from organisations around Australia.

Gestetner will unpack how to use digital marketing to build a successful Giving Day and how information captured during an event can be used to create digital journeys and lasting relationships. The benefits of an online all-or-nothing campaign, compared to an old-style appeal, will also be explored.

Other sessions to be presented at the conference will include:

  • Using Facebook for acquisition, engagement and retention
  • How to maximise your Google Grants and Adwords campaigns
  • Applying data science to improve your fundraising efforts
  • Advice on implementing new technologies, such as text giving
  • Case studies from Amnesty International, Peter Mac and more

The DigiRaise conference will help you raise more money by improving your digital fundraising and supporter engagement. If you’ve been putting it off, don’t wait any longer. This is absolutely your last chance to register. Don’t miss out!

Click here for more information and to register.

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