NGO Recruitment’s Fundraising Salary Snapshot for 2021 shows that demand for fundraisers has increased across the sector – with demand set to grow into 2021.
The demand for fundraising professionals has increased and finally returned to normal pre-pandemic levels at the end of 2020 with growth expected through 2021, according to NGO Recruitment’s latest Fundraising Salary Snapshot 2021 report.
Even though the sector suffered huge blows, rocked by the pandemic, fundraising salaries have remained relatively stable over the past 12-24 months, with salary increases seen at the executive level.
“In the last few years, CEOs and boards of directors have experienced the financial benefits for their organisations of investing in highly qualified senior fundraising professionals. This shift in mindset means salaries have increased at this level but the fundraising outcomes are worth the extra investment,” says Richard Green, Director, NGO Recruitment.
Some roles in high demand are proving hard to source. These include:
- Fundraising directors
- Major donor fundraisers
- Digital marketing fundraisers
- Database managers
Driven by the push for digital fundraising and virtual events, investing in digital marketing skills and database management skills has become a huge priority for organisations. Similarly, the need for major donor specialists – especially as philanthropy stepped up to support the sector during the pandemic – has increased. Strong leadership skills are also sought after. With international migration at a low, the sector is finding it tough to fill these skills gaps.
But NGO Recruitment has seen movement of talent across the sector. The tertiary education sector is a significant employer of fundraisers but, unable to tap into government support during the pandemic, many institutions had to downsize their fundraising teams. This freed up talent to move into other organisations.
The increasing demand has meant that many organisations are having to change their salary expectations for these roles. With JobKeeper set to end in March, it will be interesting to see how the sector can keep up with salary expectations.
The future is bright
COVID-19 forced the sector into speeding up the refinement and sharpening of fundraising strategies. It also pushed digital fundraising front and centre. Lessons and experiments, that would typically take years to perfect, had to be executed overnight. NGO Recruitment believe this sophistication will continue into 2021. Success stories of 2020 have made CEOs and Boards take notice of their fundraising teams, and even want to take on a more proactive role. This will have a positive effect on retention as fundraising staff are empowered and trusted to take risks to maximise revenue.
Another benefit of the pandemic has been the move to remote and flexible working arrangements, which, ultimately opens the sector up to a wider pool of talent.
NGO Recruitment’s Fundraising Salary Snapshot 2021