Regular giving has the potential to provide a lucrative and reliable foundation for your fundraising. But without data, and the processes to collect and understand it, you will struggle to make your program a success
No matter how much change is thrust upon us — by recessions, global pandemics, or otherwise — some things never change. Data, and the way we use it to further our mission, remains fundamental to our fundraising success. It would be hard to find a better example where this is more true than regular giving (RG).
And yet, many organisations simply don’t know how to track, store, share or report on data. This means their RG programs are ad-hoc, caught in a chin-above-water cycle instead of being on a journey of growth and sustainability.
Here we seek to understand the role of data in RG, and the very real difference it can make to raising money.
A snapshot of the current state of RG
To start, let’s look at a few quick facts about RG. It makes up a third of individual giving in Australia. It has remained a stable income source throughout the pandemic. And, for many organisations, it is their bedrock…