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CEO DARE TO CURE – Children’s Cancer Institute 



Reckon you could get into a snake bath, walk across hot coals, or stick your hand into a ‘mystery box’ of creepy crawlies? That’s what fundraisers were asked to do in the CEO Dare to Cure event. 

The concept 



CEOs or business leaders register for the event and pick from eight challenges or ‘dares’ which will all be performed on the same day. They then set about fundraising, with a recommended minimum target 

of $5000. 

The concept is shaped by a number of insights. Leaders are time poor so the  event took place from 6am-9.30am to avoid workday disruption. Leaders are often decision makers and influencers with regards to organisational CSR strategy, which is promising for future support. Leaders like to network with peers, build their own personal brand, show their philanthropic values and be seen to be giving back to the community — what…
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