Marketing

Legacy myths busted!

Some long-held views of fundraisers are challenged by new evidence from a study of Australian inheritance practices. Dr Christopher Baker, who conducted the res...

Standing out from the crowd

Crowdfunding sounds fresh and exciting, but what is it really? And what are the opportunities for nonprofits? Liz Henderson asks Australia’s innovators in the a...
Frank Chamberlin

Hooked on a feeling

Need your next appeal to get donations pouring in? Copy that tugs the heartstrings will do it nearly every time explains Frank Chamberlin. Below are his five to...
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I’m still watching you!

International man of charity mystery shopping, Stephen Mally, reveals that there’s still much room for improvement in the marketing and recognition practices of...
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