Magazine #76

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Starting from scratch

This article was originally published 10 October 2018. Cancer Council NSW (CCNSW) was established in 1955 with a clear vision: a cancer-free future. We w...
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5 ways to kill your fundraising

First published 10 October 2018 If I read one more article or hear one more corridor comment at a conference suggesting “the fundraising environment is t...
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NFPs facing critical cross-roads

First published 10 October, 2018 We live in an age of data. Billions of gigabytes of data is generated every day, poured into the sea of information know...
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Industry Insider

Meet Gopher the Chatbot Oxfam found a media channel that delivered three times as many volunteer registrations as their telesales team, at a quarter of the cos...
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Let’s take a trip

"I define the supporter journey as a series of moments that get someone from Point A to Point B," says KC Gonzi, Principal Consultant and Solutions Engineer...
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Crisis in D Major

Young violinist, Mana Ohashi, trains at the Australian National Academy of Music. Photo by Pip Johnson. The Australian National Academy of Music (ANAM) was ...
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Thank you, thank you, thank you

I’ve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity prov...
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Gone bush

It’s a rare gift to be a chief executive; even more rare to become one at Bush Heritage Australia, as one of two CEOs in the organisation’s 27-year history. As ...
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Once more with feeling

This article was originally published on 10 October 2018. Not-for-profits know all too well how they communicate their brand is critical to the response ...
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The seven sins of Facebook lead gen

We’ve heard the Facebook advertising success stories at conferences, but failures don’t get the same exposure. Shanelle Newton Clapham shares what not to do....
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