Magazine #69

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Why spend money building brands?

According to UK fundraising expert Adrian Sargeant, the staff in the communications departments at many nonprofits may have 'lost the plot' over what they are t...
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Guide Dogs WA: every dog has its day

Ashlie Marshall tells how Guide Dogs WA made a successful transition from telesales to telefundraising so it could continue to source the funds to train guide dogs for West Australians in need....
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Fundraising: what do donors want?

What do donors want as opposed to what do we want them to want? Peter Muffett explores the benefits of values-based offers and making a move to restricted fundi...
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