Individual giving

The Art of Conversation

Engaging your donors in conversation can have a huge impact on your relationship with them and your bottom line. Andrew Martin, Fundraising Strategist with Pareto Fundraising, explores why it’s important to ask your donors for feedback....

Political Animals

Pareto Fundraising’s CEO, explains how your fundraising could get a boost in the 2019 election year if organisational mission and election issues coincide....

Retention is the new acquisition

With acquisition costs rising and retention rates falling, retaining the donors you have is one of the most important things your charity can do. Dearne Cameron explores why you should steward first, ask second....

Defining the data revolution

Martin Soley shares the key trends he sees impacting on organisations in the nonprofit sector and five recommendations that will make the difference to your donor data. Read on to see his 5 tips to stay ahead of the game....

Fundraiser profile: Kerry Nairn

A trained bee keeper who loves motivational segmentation and is passionate about fundraising? Meet Kerry Nairn, who is Individual Giving Manager at Australian Red Cross, and who is speaking at our upcoming Fundraising Forum in early September. F&P Editor Lise Taylor reports. ...

Individual giving: the cost of attrition

With Pareto’s 2017 Industry Trends Benchmarking Report now released, Fiona McPhee says it’s time to question your organisation's approach to supporter loyalty – because attrition is costing nonprofits....

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