Hello, I’d like to unsubscribe…

Agatha Morris had a wake-up call when she discovered the most common phone call received by Oxfam was from supporters wanting to unsubscribe. She explains how a subtle shift in thinking transformed supporter engagement....

Regular givers: the impact of people power

Jo Coulter, Supporter Acquisition Lead at World Animal Protection explains how World Animal Protection, converted supporters into regular givers through online activism – and achieved a response rate of 10 times what was forecast thanks to people power!...

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