Direct mail

Copy currency

Frank ChamberlinAugust 1, 2005

Just as our dear Prime Minister likes to say, 'you can't fatten the pig on market day,' so it is with appeal letters. (more…)...

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DM integration first for Cancer Council

Simone WilliamsMay 1, 2005

In a first for the Cancer Council NSW, an integrated acquisition campaign utilising direct mail, face-to-face and direct response TV is being trialled. (more&h...

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Direct marketers need to lift their game

Richard GreenMay 1, 2005

A variety of reasons are quoted for declining response rates to donor acquisition campaigns including: the tsunami, a lack of good lists, elections, the housing...

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Choosing and using a mail house

Ray FewellFebruary 1, 2005

Your next direct mail campaign might have the most compelling copy, innovative pack design, and user-friendly response mechanism, but if it doesn't arrive in th...

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Does the cost of acquisition really matter?

Lee SaundersFebruary 1, 2005

Acquisition mailings incur significant expenses, but Lee Saunders shines a different light on this aspect of dm. (more…)...

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To swap or not to swap, that is the question

Sean TrinerNovember 1, 2004

With results from mailing cold lists on the decline, Sean Triner argues that charities and not-for-profits need to consider other avenues, such as charity-to-ch...

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Direct mail

Copy currency

DM integration first for Cancer Council

Direct marketers need to lift their game

Choosing and using a mail house

Does the cost of acquisition really matter?

To swap or not to swap, that is the question

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