Direct mail

11 ways to make your appeal compelling

fpadminOctober 18, 2014

Frank Chamberlin shares his suggestions for what should be in the toolbox of everyone who writes nonprofit appeal copy. (more…)...

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Acquisition – about time?

fpadminSeptember 17, 2014

Alice Farkas considers the role that timing plays in acquiring new donors, drawing on discoveries made while managing Peter MacCallum Cancer Foundation’s award-...

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New data approach gets three times St John Northern’s target

fpadminAugust 5, 2014

Susan Fogarty explores how data analysis led to a highly personalised mailing that paid for three new ambulances – instead of just one – for the northern region...

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Gift multiplier tactic a perfect match for CBM

fpadminMay 29, 2014

Effective application of matched giving has allowed CBM Australia to grow its fundraising income. Greg Johnson unpacks its trachoma matched giving appeal and lo...

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The devil’s in the data

fpadminApril 28, 2014

Rachel Crossman describes the pitfalls of ‘dirty data’ and what organisations can be doing to clean up their act in preparation for sending out those all-import...

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Content marketing gets a $598 average gift from new donors

fpadminMarch 2, 2014

With a highly educated donor base, International Women’s Development Agency used facts and statistics to acquire supporters at tax-time last year. Liz Henderson...

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New strategy yields Oxfam 145% over target

fpadminMarch 2, 2014

Becky Calder explains how tailored mail packs and a matched giving arrangement helped Oxfam New Zealand's 2013 May Appeal smash records. (more…)...

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What’s new in your Xmas appeal stocking?

fpadminJanuary 8, 2014

What are organisations doing differently for their Christmas appeals this year compared with last year, and why? How are fundraisers learning from past failures...

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Typhoon Haiyan – a silver lining for Xmas appeals?

fpadminDecember 3, 2013

Sam Gibbs explores the flurry of generosity inspired by Typhoon Haiyan and whether it could draw support away from charity Christmas appeals. (more…)...

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Hooked on a feeling

fpadminDecember 2, 2013

Need your next appeal to get donations pouring in? Copy that tugs the heartstrings will do it nearly every time explains Frank Chamberlin. Below are his five to...

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Disturbing the dead with your Xmas appeals can be a haunting experience

fpadminNovember 5, 2013

Although Christmas is a time for giving and happiness, many charities risk upsetting the families of supporters who have died. By Jeremy Bradshaw (more…...

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Seeing is believing

fpadminOctober 1, 2013

Compassion Australia lifted its tax appeal income by over 50% to crack the $1 million mark for the first time. Liz Henderson explores how digital integration su...

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A friendly reminder…

fpadminOctober 1, 2013

Organisations might be tempted to write-off the notion of doing a follow-up direct mail campaign, thinking it will save money. But income can spike more than 30...

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Good growth reported across tax appeals

fpadminAugust 5, 2013

Results are in from Fundraising & Philanthropy Magazine’s 2013 Tax Appeal Survey. Greg Johnson reveals which organisations enjoyed a positive end of financi...

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Australia Post significantly reduces charity mail price increase

fpadminJuly 2, 2013

Following consultation with Fundraising Institute Australia, Australia Post has significantly reduced the increase on charity mail prices this month reveals Gre...

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An integrated appeal with a mission

fpadminApril 20, 2013

A shake up in its approach to fundraising campaigns saw Catholic Mission’s September appeal grow by 83%. Silje Lea explains how getting integrated helped the or...

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Segmentation focus helps Exodus appeal break $1 million

fpadminMarch 8, 2013

A tailored campaign saw the Exodus Foundation lift its winter appeal income by over 80% to just over $1 million in 2012. Greg Johnson explains why it won the na...

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Half of Christmas appeals see growth in 2013

fpadminFebruary 19, 2013

Results are in from Fundraising & Philanthropy Magazine’s Annual Christmas Appeal Survey, with half of the survey respondents seeing growth in their 2012 ap...

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Data unlocks a wealth of support

fpadminDecember 12, 2012

A database clean-up and improved mailing to fewer donors helped The Chris O’Brien Lifehouse at Royal Prince Alfred Hospital (RPA) double its response rate, incr...

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Glass more than half full with WaterAid tax appeal

Charlotte GrimshawOctober 31, 2012

WaterAid Australia saw great growth in its 2012 tax appeal, despite bringing it together in a short timeframe. Ani Gibson explains how some basic refinements sa...

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Direct mail

11 ways to make your appeal compelling

Acquisition – about time?

New data approach gets three times St John Northern’s target

Gift multiplier tactic a perfect match for CBM

The devil’s in the data

Content marketing gets a $598 average gift from new donors

New strategy yields Oxfam 145% over target

What’s new in your Xmas appeal stocking?

Typhoon Haiyan – a silver lining for Xmas appeals?

Hooked on a feeling

Disturbing the dead with your Xmas appeals can be a haunting experience

Seeing is believing

A friendly reminder…

Good growth reported across tax appeals

Australia Post significantly reduces charity mail price increase

An integrated appeal with a mission

Segmentation focus helps Exodus appeal break $1 million

Half of Christmas appeals see growth in 2013

Data unlocks a wealth of support

Glass more than half full with WaterAid tax appeal

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