Direct mail

Acquisition – about time?

Alice Farkas considers the role that timing plays in acquiring new donors, drawing on discoveries made while managing Peter MacCallum Cancer Foundation’s award-...
Rachel Crossman

The devil’s in the data

Rachel Crossman describes the pitfalls of ‘dirty data’ and what organisations can be doing to clean up their act in preparation for sending out those all-import...
Frank Chamberlin

Hooked on a feeling

Need your next appeal to get donations pouring in? Copy that tugs the heartstrings will do it nearly every time explains Frank Chamberlin. Below are his five to...

Seeing is believing

Compassion Australia lifted its tax appeal income by over 50% to crack the $1 million mark for the first time. Liz Henderson explores how digital integration su...

A friendly reminder…

Organisations might be tempted to write-off the notion of doing a follow-up direct mail campaign, thinking it will save money. But income can spike more than 30...
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