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Time-poor and stressed out? You need to put your oxygen mask on first. Nicole Lovelock takes the time to explain why and how you can do that

A day in the life

7am: Wake up, read text from team with

a screenshot from a rogue board member commenting on a touchy subject on social media. Good morning world!

7:10am — 8am: Texting with CEO while getting ready for work.

8am — 9am: Drop kids off at childcare and before care, commute to work, texting comms team with agreed response; proofread an eDM that is going out at 10am; try to read a global fundraising report sent to you by the Major

Donor Manager.

9am: Turn on computer. Great, only 38 emails since logging off last night. 

9:30am: Phone call from colleague who works in a satellite office wanting to give “feedback” on your latest appeal and what you left out.

10am: Meeting with lead gen provider, conversion rates are down, suggests we need to build a new campaign: any ideas?

10:15am: Data team and digital team got wires crossed and wave two email just got sent in duplicate; wonder if this means response rate will go up?

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