Originally published March 2019
Major gifts can be a game-changer for an organisation’s fundraising. They are usually the largest donations an organisation receives and provide an opportunity for the donor to be a significant partner in the organisation’s mission. Major gift fundraising is an area of strong growth in Australia. One of the key reasons for this is the highly attractive return on investment.
Recent Australian studies into charitable giving have identified a shift in giving trends towards big gift fundraising. And with good reason, it seems. According to QUT’s Giving Australia 2016 report, fewer people are giving more and there has been a reduction in the number of Australians who give, yet the average donation grew 37% in the four years to 2016.
Koda Capital’s Snapshot of Giving 2018 reported that tax deductible claims for charitable gifts were down by 7.2%, but donations via private ancillary funds (the giving mechanism favoured by many significant philanthropists) have almost tripled in the past six years.