A gift from Harvey Norman to the University of Western Sydney will see 13 students receive scholarships and shine a light on the university’s prowess, Liz Henderson finds.

UWS logoAustralian retail giant Harvey Norman CEO and UWS Foundation Council director, Katie Page, has championed a $300,000 contribution to the University of Western Sydney (UWS) to support 13 scholarships through the new Harvey Norman UWS Scholarships.

Not only will this significant contribution change the lives of the deserving scholarship recipients, it is shining the media spotlight on the success and prowess of the university and its reputation.

The scholarships aim to recognise excellence in Greater Western Sydney and help students realise their potential. “Harvey Norman is so proud to be rewarding hard work and furthering the potential of UWS students,” said Katie Page. “Western Sydney is where Harvey Norman’s success began in Auburn and it is fitting to be involved in supporting the university that is so vital to securing the region’s future success.”

The contribution will have impact for UWS both in educating students and in the value of the media coverage the support has generated – highlighting UWS for its unique student offering. After recruiting a new fundraising team in early 2014, the university is working to build the UWS brand, along with seeking more philanthropic support, which historically has been a small proportion of its total income.

“Harvey Norman wanted its contribution to directly benefit the students, but also to raise the profile of the University,” says Stephanie Moran, UWS development manager. “They empowered the university’s team of experts to select the most deserving students.”

“Each scholarship recipient has a story that reflects the student experience and profile at UWS. Statistics don’t adequately illustrate the university’s remarkable ability to create change in the life of a student and their close community,” she adds. “This is what sets UWS apart and what Harvey Norman wanted the world to know.”

News of the contribution has appeared in The Daily Telegraph and on Seven News, timed with the recent launch of the ‘Fair Go for the West’ campaign which aims to create a fairer, smarter Western Sydney. The campaign has been initiated and is supported by partners including The Daily Telegraph, The Sunday Telegraph, Channel Seven News, Harvey Norman, Origin Energy, NAB, Crown Resorts, TAFE Western Sydney and UWS.

Liz Henderson is editor of Fundraising & Philanthropy Magazine.

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