Subscriber Exclusive

It’s been another challenging year for the sector but Katherine Raskob believes in better things to come.

I remember writing in this column late in 2020 that most of us – fundraisers and the general public alike – couldn’t wait to see the back of 2020 given what we endured; from drought and floods to bushfires and the COVID-19 pandemic. Who would have thought that 2021 would be equally challenging, but in slightly different ways?! The impacts of COVID-19 continue to wreak havoc on our work and our lives. 

From a fundraising perspective it didn’t get any easier. In the annual JB Were/NAB Charitable Giving Index in April 2020, the authors predicted that philanthropy would experience a fall of 7% in 2019/20 and a further fall of 12% in 2020/21. It turns out that they were on the money with a fall in giving by 16% to last December, after a peak in February 2020, taking giving back to mid-2016 levels. 

That many charitable organisations were able to adapt to the changing and challenging environment, including increased demand for programs…
Subscribe to access this article.

Continue reading your article with an F&P subscription

Join with other top fundraisers to receive insight, analysis and inspiration to help you raise more funds.

subscribe now for $1

Cancel anytime.

Already a subscriber? LOGIN HERE