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A recent report presents a statistical story of mass market giving in Australia and challenges one long-held narrative.

With donations and bequests representing 66% of revenue for our charities and not-for-profit organisations, it’s critical to understand where that money comes from and the motivations and concerns of those who give it. The latest Australian Communities report offers a quantitative take upon the story behind the $11 billion in donations and bequests given to our 43,349 charities in 2020. 

Let’s have a look at some of the narrative threads that have emerged from Australian Communities: Understanding Australian givers to maximise the impact of not-for-profit organisations.

The good news



Despite our pandemic times, the rate of giving has pretty much stayed the same with 74% of Australians giving financially to charities and not-for-profits in the last 12 months. The level of giving has mostly stayed the same (74%) or increased (21%), with less than one-third of respondents (30%) decreasing their giving.

Gen X were the most likely to decrease their charitable giving (36%) followed by Gen Z (23%). The reasons for this are beyond the…
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