Learn about utilising the power of social media to generate impact for your nonprofit organisation. Beth Kanter’s eight best practice crowdfunding ideas will make your campaigns even more successful.
Originally published June 2017
Learn about utilising the power of social media to generate impact for your nonprofit organisation with Beth Kanter’s eight best practice crowdfunding ideas.
Crowdfunding marries tried-and-true fundraising techniques with the power of social media. More than just the transactional act of donating, it incorporates asking for the help of influential stakeholders to create online social fundraisers and activists.
Following are some tips for making your crowdfunding campaign a success.
1 Identify the audiences you want to reach and know what motivates their giving
Most nonprofits have diverse audiences that hold the keys to their success. Make a list of all your constituencies and outline the benefits that a great relationship with each group would bring.
This is a good time to experiment with new demographic groups like younger donors but be sure to prioritise your target audiences. Think about who is part of your inner circle who you could recruit as your champions.
2 Identify results, metrics and mini goals
What do you want…