The Aussie crowdfunding startup reaches a milestone as it launches in San Francisco.
Founded in Sydney, 10×10 Philanthropy has used crowdfunding, technology and engagement to capture the attention of purpose-driven Millennials.
The organisation, which is described a movement rather than a charity, is the brainchild of Sydney Millennials Laurence Marshbaum, Nina Skryzynski and Jenny Newmarch, who started the concept with 10 friends.
At their first event in 2013 they raised $11,000 for three charities. They asked people from the audience to hold the next event – 10 hands went up and the concept of 10×10 was born.
Since then, over 8,000 participants have attended an 10×10 event, with more than 180 charities – ranging from those that protect and track koalas to those that wash the clothes of the homeless – benefiting from their involvement. Many of 10×10 volunteers continue their support of charities post the event.
“This is a story of innovation and disruption,” chief executive officer Alison Harrington says. “10×10 is responding to a purpose-driven generation. Millennials want to find meaning and give back. They don’t want to just write a cheque when they’re old or go to gala dinners, they want to actively engage in this space.”
The launch in San Francisco, coinciding with the milestone of $2 million raised, is the organisation’s latest community hub, joining New York, Los Angeles, London, Hong Kong, Vancouver and major cities throughout Australia.
Lucinda Steggles who worked in a corporate law firm, attended a 10×10 event and made a connection with Baytr, a mental health charity, who pitched at the 10×10 event. She became an ambassador and recently left her job at a law firm to work for Baytr in partnership management.
“I really love 10×10’s model of engaging young professionals in philanthropy, to allow them to utilise their time, treasure and talent to support grassroots social entrepreneurs,” Lucinda says.
For more information please visit: www.10x10philanthropy.com.