Study shows Australians love donating online

The Giving Australia 2016 study has revealed how Australians are donating and interacting with charities in new ways. It showed that there has been a huge increase in the use of social media and crowdfunding as the population becomes more tech savvy. 

 

Online donations

According to the survey, nearly three-quarters of philanthropists have not changed their preferred areas of giving in the past decade. These remained focused on social services, education and research, health, culture and recreation, development and housing.

Since 2005, however, a notable change has been observed in the process around giving and donating. Philanthropists and foundations are making greater use of initial expressions of interest and online technologies for applications and their review.

Not everything from the study is positive. It was found that almost one-quarter of charities still don't have a website and thus are missing out on a large demographic of Australians. On the opposite end of the scale, the study found that an estimated 14.9 million Australian adults (80.8% of the population) gave $12.5 billion to charities and nonprofit organisations in 2015-16.  

Archie Whiting, Managing Director at Oxil, said, “Online giving has boomed as more people are now digital natives, with older Australians no longer scared to transact online."

If you wish to view the Giving Australia 2016 study it can be found here