SHINE for Kids’ first-ever crowdfunding campaign not only beat its target of $100,000 but also taught the charitable organisation a great deal about its donor base. Lise Taylor reports.
SHINE for Kids is a small charity that supports the needs of young Australians when a parent or family member enters the criminal justice system. Most of its funding comes from grants from private trusts and foundations, corporate donors, and local, state and federal government grants to deliver targeted services and programs. It does not receive any ongoing operational funding and is reliant on fundraising campaigns to ensure its sustainability.
Following a presentation by Charidy at the 2016 Philanthropy Australia Conference, SHINE for Kids decided Charidy’s matched funds approach to crowdfunding would suit the nonprofit’s culture and provide an opportunity to reinvigorate its usual Christmas fundraising campaign.
Setting up ‘campaign headquarters’
For the campaign, named Brighter Futures, a target of $100,000 was set by the nonprofit. Actual revenue raised was $102,705.
In running the campaign,…