Circulation Information
Fundraising & Philanthropy Australasia (F&P) is the region’s most respected magazine catering specifically to the information needs of not-for-profit managers and executives working in fundraising, marketing, philanthropic, and leadership roles.
With a circulation of 3,500, and a readership of 10,000, F&P provides suppliers to the nonprofit sector with arguably the leading media platform to reach nonprofit decision-makers.
F&P Readership by Work Title
Benefits of Advertising
F&P can play a significant role in the promotion of suppliers' products and services by providing an important vehicle to reach out to a niche but sizeable market.
Since its launch in 2004, F&P has built a strong reputation for providing expert commentary, analysis and insight. Feedback from readers shows that F&P is a highly valued reference tool, and advertisers can be confident they are reaching an engaged audience of senior decision-makers.
Key Stats from our Subscriber Research
- 80% of subscribers believe that F&P is a "must read" publication.
- 70% of readers say they read at least 75% of every edition.
- 70% of readers say they retain every edition of F&P indefinitely for future reference purposes. This means advertisements are viewed on multiple occassions.
Advertising Testimonials
Subscriber Quote
"I have had a few pleasant surprises when reading the ads, which has led me to get additional quotes for services and in a few instances move suppliers".
Julie Marshall, Fundraising Manager, Mental Illness Fellowship (VIC)
Advertiser Quote
"It's important for iGroup to be in F&P as an advertiser because, as a genuine provider of direct mail services to the not-for-profit/charity market, we want to connect with all decision makers, and we know they all read F&P".
Paul Tannous, Managing Director, iGroup
