Circulation Information

Fundraising & Philanthropy Australasia (F&P) is the region’s most respected magazine catering specifically to the information needs of not-for-profit managers and executives working in fundraising, marketing, philanthropic, and leadership roles.

With a circulation of 3,500, and a readership of 10,000, F&P provides suppliers to the nonprofit sector with arguably the leading media platform to reach nonprofit decision-makers.

F&P Readership by Work Title

Benefits of Advertising

F&P can play a significant role in the promotion of suppliers' products and services by providing an important vehicle to reach out to a niche but sizeable market.

Since its launch in 2004, F&P has built a strong reputation for providing expert commentary, analysis and insight.  Feedback from readers shows that F&P is a highly valued reference tool, and advertisers can be confident they are reaching an engaged audience of senior decision-makers.

Key Stats from our Subscriber Research

  • 80% of subscribers believe that F&P is a "must read" publication.
  • 70% of readers say they read at least 75% of every edition.
  • 70% of readers say they retain every edition of F&P indefinitely for future reference purposes.  This means advertisements are viewed on multiple occassions.

Advertising Testimonials

Subscriber Quote
"I have had a few pleasant surprises when reading the ads, which has led me to get additional quotes for services and in a few instances move suppliers".
Julie Marshall, Fundraising Manager, Mental Illness Fellowship (VIC)

Advertiser Quote
"It's important for iGroup to be in F&P as an advertiser because, as a genuine provider of direct mail services to the not-for-profit/charity market, we want to connect with all decision makers, and we know they all read F&P".
Paul Tannous, Managing Director, iGroup

 

 

© Bombora Publishing | http://www.fpmagazine.com.au/p7_Circulation-Information.html

"I particularly enjoy the fact that the contributors to F&P have wide ranging experience. The content covers new and interesting developments in the profession and often explores factors that impact on the profession. The content is both fresh and thought provoking."

Ros Casey
Director of Development
Victoria University

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