August 2006: Donor Retention
Great Mythconceptions
During their careers, Peter Thomas and John Burns have heard many ‘rules’ about donor retention, some true, some not, and others just plain misleading. Here, they explode some of the myths of donor retention. | more...
Donors have needs too!
Ray Fewell argues that many nonprofits are very good at “pushing” their appeals at donors, yet few give little consideration to the needs of donors – a key factor in keeping them interested and engaged. | more...
Making Friends for Life
When it comes to retaining donors, Christian Blind Mission International (Australia) has shunned traditional marketing formulas and focused on creating “friends for life". | more...
Make your events supporters feel special and they’ll be back
With retention rates of participants on the wane in its signature special event, Cancer Council NSW took steps to put the ‘tea and bickies’ back into Australia’s Biggest Morning Tea. Marcus Blease explains the issues and how they were addressed. | more...
Culture clash
It breeds at the office water-cooler, it hangs off your boss’s clothes, you can read it on the faces of your colleagues, it’s in the very air around your desk. But you can’t see, touch or feel it. | more...
Warren Buffett’s gift impresses in size and approach
Warren Buffett’s recent pledge to the Bill and Melinda Gates Foundation goes against his “standard operating procedure,” but at the same time reinforces some of his long-held views. John McLeod highlights the contradictions in Buffett’s legacy. | more...
Telemarketing exemptions in the balance
While the introduction of the national do not call register raised media interest over the past few months, the hard-won exemptions for charities will need to be defended if they are to be maintained. | more...
Church unites mission and philanthropy through web
In a first for Australian nonprofits, the Uniting Church has embarked on a web strategy to explicitly promote the connection between the church’s mission and philanthropy to its members. | more...
Nonagenarian endows uni chair
The generosity of a local business man to a regional university will have a huge impact for health in the area. Jeremy Bradshaw reports. | more...
US corporates seek transparency
United Way of America’s role in harnessing corporate support for nonprofits means it is a good barometer of business support in the US. | more...
More Australian millionaires
The 2006 annual World Wealth Report produced by Merrill Lynch and Capgemini shows the number of High Net Worth Individuals (HNWIs) in Australia has increased by 12,000, taking the total to 146,000. | more...
Share and share alike
Nonprofits in the US and Europe have enjoyed the benefits of data co-operatives for more than a decade, however the concept has only recently arrived on Australian shores. | more...
Greenpeace trials co-op
Greenpeace Australia Pacific recently joined a data co-operative in an effort to source new supporters, and the exercise has proved very rewarding. | more...
What’s in a name?
When CCF Australia told its donors it wanted to change its name to ChildFund Australia, a large proportion said they might withdraw their support. | more...
Culture change reaps rewards
Nine years ago, Geelong Grammar School had a piecemeal approach to development and a culture of giving which needed strengthening. Today it is part way through a major capital campaign that has so far raised $10 million. | more...
Budget Improvements encourage Philanthropy
The recent Federal Budget introduced a new initiative allowing taxpayers to claim a tax deduction when donating publicly listed shares that are valued at $5,000 or less. | more...
Selecting database software
A nonprofit’s donor database is arguably its most important non-human asset. Jason Haigh explains the steps and considerations in selecting the right database system for your organisation. | more...
