May 2006: Donor Acquisition
Panel gets personal on acquisition
F&P asked a panel of four of Australia’s leading nonprofit fundraisers to “spill their guts” on their donor acquisition experiences and strategies. | more...
Donors rain on hot tin roof
Alzheimer’s Australia (VIC) integrated media support and an innovative creative approach to make a success of their “Rusting Tin Roof” acquisition campaign. Holly Thurman CFRE was the brains behind the appeal. | more...
Cycle turns for the worse
As the UK fundraising market approaches maturity, Tony Elischer predicts there are tough times ahead. Australasian nonprofits should take note of the implications. | more...
Health nonprofit answers the call to great effect
The Heart Research Institute established its donor base almost single-handedly over copper wire networks. Maggie Johns explains how telemarketing transformed an organisation. | more...
Self-regulation paramount
Nonprofits must self-regulate fundraising practices to avoid the big stick of government intervention and negative public reaction. | more...
More precious than gold ...
While most of us were focused on medals and great sporting deeds, one nonprofit was able to piggyback on the Commonwealth Games to drive new acquisition activity. | more...
Face off
When it comes to acquisition, some fundraisers swear by the direct mail tradition, others have taken up the baton of the newer “in-your-face” street dialogue methodology. Trish Khoury compares the pros and cons and finds that each has its place. | more...
The path less travelled
In the space of three years Hugh Evans has gone from high school graduate to founder of an international development organisation mobilising thousands of youthful volunteers. | more...
Online lovers netted
Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. | more...
Survey snags new supporters
In an award-winning campaign, The Lost Dogs’ Home used a well-known but under utilised tool to recruit new donors (including bequestors) and unearth valuable information about a pool of warm prospects for future cultivation. Vanessa Byrne explains. | more...
Powerhouse powers up endowment fund
Endowment funds are generally a “hard sell,” but the Powerhouse Museum has achieved early success with its 125th anniversary campaign. Melissa Smith takes up the story. | more...
Cyberspace meets the deep blue to stop whaling
Combining advocacy and email is making waves for organisations like Greenpeace. Claire Mallinson explains how a recent campaign to save whales brought a school of new supporters to the surface. | more...
Wealth advisers take interest in philanthropy
Professional advisers have traditionally shown little interest in helping their wealthy clients to make decisions about philanthropy. | more...
“To give ... or not to give?”
“To give ... or not to give?” Why do people give? It’s a topic often debated and discussed, and many have their own “home-spun” theory on the subject. | more...
It’s all in a day’s work!
Managing the day-to-day operations of a corporate foundation is a lot like running a small business. Helen Liondos, manager of the AMP Foundation, shares some of her experiences. There is no such thing as a typical day for me. | more...
Cause and opportunity add up in maths squad partnership
A community outreach program that had been an “ugly duckling” for sponsorship has been given new wings thanks to a high-tech defence company.Peter Mascini was there when the penny dropped. | more...
The case for acquisition (or “gee’s boss, we need some new donors”)
The case for acquisition (or “gee’s boss, we need some new donors”) Acquisition is hard and it’s costly, but it has to be done. | more...
