February 2006: Research Special
Amnesty personalisation achieves new peaks
Amnesty International Australia’s “Stop Violence Against Women” direct mail campaign received international recognition in 2005 when it won a silver Echo Award from the Direct Marketing Association. | more...
Backing Brokers
List brokers are one of the key resources often engaged in direct mail acquisition, but before launching down this path, Lindsay May provides a few pointers in working with them. | more...
Don’t call us, we’ll call the register
The proposed setup of a “Do Not Call” Register in Australia comes in response to consumer pressure for protection against the telemarketing industry. | more...
Driving traffic to your website
Evidence from both overseas and at home indicates that more and more people are getting online and using this medium for research and making transactions and donations. | more...
Dynamic data – managing data for best effect
A not-for-profit’s lifeblood is its supporter data base, and neglecting this critical resource results in donor attrition, missed opportunities, and in extreme cases – slow death. | more...
Education study reveals its time to go back to school to develop a culture
An inaugural benchmarking study of independent school and university development offices has unearthed insights that will help the sector understand its strengths and weaknesses and identify initiatives for the future. Jeremy Bradshaw reports. | more...
Fringe dwellers swing $1.4 million deal
Fringe dwellers swing $1.4 million deal The Adelaide Fringe has secured a $1.4 million sponsorship (over 5 years) with the Bank of South Australia. | more...
Genes spawn branding headache
What happens when your special event becomes bigger than Ben Hur and is better known than the organisation it is designed to raise money for? | more...
Guide Dogs’ bark makes media bite
Attracting media attention for one of their major awareness raising events had proved elusive for Guide Dogs NSW/ACT. | more...
Moral poverty ... or making giving a year-round commitment
Landing in London in time for the holiday season with family and friends, I was somewhat surprised to see how often charities and fundraising featured in the news. | more...
Myer Philanthropy makes a break with the past
One of Australia’s “first families” of philanthropyis about to change the way it makes grants, representing both a break with tradition and a case of going “back to the future. | more...
New face-to-face company in Australia
The Dialog Group, an international fundraising company, has launched Face2Face Fundraising Australia, formerly Good Cause, as part of its latest move into the Australian fundraising market. | more...
Philanthropy Australia picks a new mould
Gina Anderson is the new chief executive officer of Philanthropy Australia. Jeremy Bradshaw profiles a new player in the not-for-profit sector. | more...
The shocking truth about fundraising
I often despair at things fundraisers condone in the name of charity. The list is long and diverse: from special events and badge days to a raft of those walk/run/skip-a-thons, silent auctions, sports memorabilia, brand loyalty schemes etc. | more...
Tête-à-tête with the taxman
The last few years have seen unprecedented activity in the area of tax legislation in the non-profit sector, and all non-profits have been affected to some degree. | more...
What not-for-profits want from trusts
A recent study of not-for-profits and their granting needs has revealed that charitable trusts and foundations should consider funding “unsexy” areas of not-for-profit operations such as administrative costs and capacity building. | more...
What's the big issue?
Securing new donors is the most significant challenge facing Australian not-for-profits accoridng to new research by Blackbaud Pacific. The research also identified a rising interest in the internet by not-for-profits. | more...
