Mark Stewart, Fundraising Department Head at The Children’s Hospital at Westmead, describes how it increased its Radiothon revenue to $1.2 million – with the help of its corporate partners. Lise Taylor reports.
Naturally, The Children’s Hospital at Westmead, Sydney, often looks for ways to bring entertainment and fun activities into the hospital for its young patients and their families to enjoy. Radiothon, which was born in 2006, is its biggest event.
Fundraising Department Head Mark Stewart says, “Although the telefundraising event serves many purposes – including providing a fantastic donor acknowledgement and recognition opportunity as well as an opportunity for some corporate partners to further engage – it is primarily designed to generate income from new donors.” Just a few years ago Radiothon was raising a few hundred thousand dollars each year. However, over the last two years revenue has quickly grown to over $1.2 million, and the team’s aim is to have it grow further.
“That challenge will only be realised with greater engagement…