Liz Henderson reveals the secrets of success of the fundraiser who says being good at her job means being "invisible."
“If I am being really good at my role, I am invisible,” says Susanne Williamson, CFRE. Her goal is connecting charities with stakeholders in relationships that will lead to gifts being made while she stays in the background.
However, with the wisdom and skill she has amassed over more than 25 years holding senior marketing and fundraising positions at charities including the Heart Foundation, the Arts Centre Melbourne, Monash University and the Juvenile Diabetes Research Foundation (knowledge she generously shares as a tutor for the Fundraising Institute Australia’s Certificate of Fundraising and Fundraising Essentials courses) Williamson can’t help standing out.
In F&P’s survey asking readers to name movers and shakers within the sector, the head of fundraising at the Walter and Eliza Hall Institute of Medical Research was put forward by the most people – including one of the organisation’s…