When NOT to launch a capital campaign!


Susanne Williamson, Head of Fundraising at Walter + Eliza Hall Institute of Medical Research, says it is imperative to have all your ducks in a row prior to launching a capital campaign. Lise Taylor reports.

capital campaign susanne williamsonWith 25 years’ fundraising, marketing and management experience behind her, Walter + Eliza Hall Institute of Medical Research’s Head of Fundraising, Susanne Williamson, is no stranger to running large-scale capital campaigns. In fact, her latest venture is a highly aspirational $50 million fellowship campaign that aims to secure the future of the Institute’s early-career researchers.
So when Williamson says there are times when nonprofit organisations should not be running capital campaigns, her advice may well be worth listening to.

“While every single charitable organisation would benefit from improving its stakeholder engagement and stewardship of prospective major donors, this does not mean every charitable organisation is ready to undertake a major gifts campaign,” she explains.

Williamson says organisational readiness and an understanding of the commitment and…

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