When is the last time you considered your nonprofit's mission statement? Jim Weber says one of the keys to good leadership is a clear statement. Here he explores the opportunities for repositioning your cause to increase your funding.


nonprofit's mission statementIf the initial premise of what your nonprofit does isn’t correctly defined, the rest of everything you do – no matter how hard you work and no matter how good your intentions are or love of the cause is – will probably lead to mediocre results and donor apathy, and certainly no spectacular breakthroughs or solutions.

The importance of mission

One of the biggest influences on my career, a man who started me on the path of recognising the importance of mission, is Simon Sinek who, back in 2009, worked for the Rand Corporation, which describes itself as a global policy think tank.

In September 2009, Sinek did an inspiring TED Talk called How Great Leaders Inspire Action. In it he convincingly illustrated…


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