Just days after bushfires swept through Tasmania, nearly $2 million has been donated by corporate and individuals. Greg Johnson reveals some of the key donations to date.
Australian Red Cross has been the main recipient of donations in response to the Tasmania bushfire crisis, with over $1.6 million being donated to the nonprofit in little more than 48 hours. Australia’s major banks have lead the way, with each of the big four – ANZ, National Australia Bank, Commonwealth Bank and Westpac – each donating $100,000 to Australian Red Cross. Another iconic Australian brand, Qantas, has contributed a further $100,000 to the appeal.
Woolworths has been another major donor, announcing it would give $100,000 towards The Salvation Army’s relief efforts and collect donations from its customers at its checkouts around the nation.
Other notable donations to Australian Red Cross have been made by MyState and Tasmania Perpetual Trustees ($50,000) and Falls Music and Arts Festival ($10,000).
Greg Johnson is the editor of Fundraising & Philanthropy Magazine.