Do your fundraising efforts include calls, emails or sending SMS to Australians? Make sure you comply with the anti- spam and telemarketing rules or you could find yourself in hot water with the Australian Communications and Media Authority. Jeremy Fenton explains.
The Australian Communications and Media Authority (ACMA) is targetting registered charities’ compliance with spam and telemarketing rules. Here’s what you need to know to avoid finding yourself on the wrong side of the law.
BUT AREN’T CHARITIES EXEMPT FROM THESE RULES?
Yes, and no. Charities are exempt from some, not all, of the rules. Feedback from industry and consumers suggests there may be confusion about which rules apply to charities – so the ACMA is focusing on this area. Consumer research has also suggested that some charities may be calling outside of the permitted times.
DO NOT CALL REGISTER
The Do Not Call Register is an easy-to-use, free service where consumers can choose not to receive most unsolicited telemarketing calls and faxes. Once a number is…