Not only was the Ice Bucket Challenge the biggest thing to ever hit Facebook, it also raised $115 million in just six weeks – and that was just in the US – and garnered 2.5 million new, mostly Millennial donors, says Barbara Newhouse.

 

During the summer of 2014, millions of people around the world dumped buckets of ice on their heads to raise awareness and funds for the ALS Association (ALS).

The result was staggering – ALS received $115 million in just six weeks and at least $100 million more was raised for other ALS organisations around the world. It was the most important moment in the history of ALS since Lou Gehrig’s farewell speech over 75 years ago.

The Ice Bucket Challenge (IBC) benefited from so many different factors coming together – a brutally hot August, media that had been covering nothing but ISIS and Ebola, and the convergence of mobile video and Facebook, among others. But at the heart of it all…
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