The global social platform, JustGiving, has added a crowdfunding campaigns page into its fundraising tool kit. Review by Liz Henderson.
Crowdfunding has now been brought under JustGiving’s fundraising umbrella with the global social platform’s recently launched tool, JustGiving Campaigns. The aim is to turn people-power into donations by empowering the platform’s charity partners to quickly set up mobile-optimised pages that facilitate giving from supporters towards a wider range of goals – whether that be a specific project or an appeal.
Of the tool that was developed in consultation with over 30 charities, JustGiving Australia’s country director, Nikki Kinloch, says: “This product was an opportunity we saw to further help charities and causes that have a variety of different needs to raise money. The beauty is that supporters can either donate or fundraise for the campaign, and having a global platform JustGiving can offer reach far beyond most charities’ normal foot-print – users can give in nine currencies with the African rand recently added.”
Kinloch says charities can have a campaign live and shareable within minutes, by simply filling in set fields that convey the key information to would-be supporters – from a short but memorable heading, to the campaign target and story complete with photos. So it’s no wonder that in the few months JustGiving Campaigns has been up and running, the Australian Red Cross has used it in emergency fundraising for both the Vanuatu cyclone and the Nepal earthquake.
Building momentum on top of a charity’s own promotions, Campaigns pages are pushed via JustGiving’s GiveGraph engine into the social feeds and notifications of people more likely to care and respond. Being powered by technology and infrastructure that is continually improved by JustGiving – which since 2001 has helped 22 million people worldwide raise more than $4 billion for charity – means spikes in traffic and donations are not a problem.
BEES hits its $40,000 target in 13 days
An Australian charity that rescues elephants in Thailand, BEES (Burm and Emily’s Elephant Sanctuary) achieved its fundraising target of $40,000 in less than a fortnight using JustGiving Campaigns. Over 500 donations were received from 21 countries in eight currencies.
“The JustGiving site has enabled us to achieve what we thought to be near impossible,” says Emily McWilliam, co-founder and manager of BEES. A particular benefit? “A range of cool settings and lots of information to guide you to setting up your campaigns,” McWilliam adds.
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Cost: Free for JustGiving charity partners