The next big thing in regular giving probably won’t be cast in silver, says Paul Bailey.



Regular giving success is about strategy, effort, time and patience. While some fundraisers and board directors seek a silver bullet to overcome growth challenges, the charities most likely to find success are travelling tried and tested ground and relying more on hard work to drive growth. It may sound less attractive and it might not inspire excitement and enthusiasm in the boardroom but, in reality, great fundraising success rarely comes from silver bullets.

Before you reach for your revolver, consider the following recommendations that will help you tame an elusive werewolf.

HOW EFFECTIVE IS YOUR PROGRAM AND HOW DOES IT COMPARE TO THE MARKET?

It’s critical to understand how well your regular giving is currently performing. What metrics are important? What has worked in the past and which activities performed poorly? How many new donors and what level of investment is required to grow or stand still? Which acquisition…
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