Bertie Bosrédon, who is presenting at F&P’s upcoming Digi.Raise conference, says it’s important to step back and take a more strategic approach to your social media tracking.
According to the Hootsuite Digital in 2017 report, among the 3.773 billion internet users worldwide, 2.789 billion (37%) are active on social media with 91% of social media users accessing social from mobile.
We have never seen such rapid growth and organisations have had to adapt quickly – possibly too quickly. I regularly help nonprofit organisations step back and take a more strategic approach to their social media planning. Here are my top tips:
1 Before you start
I will assume you already have a presence on social media. If not, you should first list the reasons why your organisation is not yet on what is now a 10-year-old essential channel.
2 Check your analytics
Review where traffic is coming from in Google Analytics (Acquisition> Channels). Most charities are getting more traffic from social media than from email. In the UK…