A clever media strategy and the adoption of new data analytics technologies helped Movember grow from an event without a cause to a global success story, Andrew Sadauskas reports.

 



Just like the facial hair sported by its participants during the month of November, the Movemeber Foundation and its main annual fundraising campaign is anything but conventional.

Beginning as a fun event without a charitable cause, Movember has spawned an international organisation promoting men’s health through the clever use of new technologies, such as social media and data analytics.

THE FUN CAME FIRST, THEN THE CAUSE



[caption id="attachment_355163" align="alignleft" width="292"] Charlotte Webb, Movember Foundation Chief Fundraising and Development Officer[/caption]

Movember Foundation Chief Fundraising and Development Officer Charlotte Webb says when the event started in 2003 it was “literally a tale of when two men walked into a bar”.

“Two mates, Travis Garone and Luke Slattery, were having a quiet beer in a bar in [the Melbourne suburb of] Fitzroy when the topic…
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