Targeted fundraising tactics could be the answer for many faith-based organisations, says Adrian Sargeant.
Giving to religious causes is on the decline in the UK, USA and Australia.
In part, it seems clear that this is due to an increase in individuals identifying themselves as having no faith, but it may also be due to a lack of creative fundraising on the part of many faith-based organisations. The quality of faith-based fundraising has been variable at best and there are multiple opportunities to improve.
In many of the world’s great faiths, giving is significantly enhance the giving experience by breaking down the traditional silo between fundraising and mission and work with the team on the mission side to explore how giving might play into donors’ spiritual journeys and, in particular, how it could bring them closer to their God?
We did some interesting work in the evangelical tradition, asking individuals to describe how they experienced their relationship with God and the words use words they used…