What’s been making news in the sector? Find out all the activity, moves and news within fundraising and philanthropy. Lise Taylor reports.

 

include a charity week

UK fundraising expert Stephen George presenting at Include a Charity Week

Include a Charity Week is the annual campaign supported by more than 100 charities across Australia to raise the profile of charitable gifts in wills and provide an opportunity for supporter charities to convey their importance to the public. Now, UK-based fundraising consultant and coach, Stephen George, who has 30 years’ experience in fundraising, will be presenting at breakfast events in five Australian cities from 5 to 11 September. The topic? How fundraisers need to change the way they think about gifts in wills and involve more people across their organisations in the discussion.

Designed to spark a national conversation about the impact of gifts in wills, George’s seminar theme is Embedding Gifts in Wills Across Your Organisation. In his seminar, he will share ways to create, establish and nurture a culture of gifts in wills, where everyone can contribute, where it is considered a normal part of the donor journey, and where gifts in wills are integrated, influential and inspiring.

Following the seminar, he will hold a workshop called Starting a Revolution in Gifts in Wills exclusively for Include a Charity supporters. This session will look at new approaches to legacy giving – how to change behaviour, get people talking, have a conversation, understand motivations, use stories and make the most of being emotionally connected.

The events are free to Include a Charity supporters. FIA members: $50; staff of organisational members $75; and non-members $95. For details as follows:

Monday 5 September Perth
Breakfast: 8.00am – 9.30am
Workshop (exclusive to campaign supporters): 10.00am – 12.30pm
Register here.

Tuesday 6 September Adelaide
Breakfast: 8.00am – 9.30am
Workshop (exclusive to campaign supporters): 10.00am – 12.00pm
Register here.

Wednesday 7 September Melbourne
Breakfast: 8.30am – 10.00am
Workshop (exclusive to campaign supporters): 10.00am – 12.30pm
Register here.

Thursday 8 September Brisbane
Breakfast: 8.00am – 9.30am
Workshop (exclusive to campaign supporters): 10.00am – 12.30pm
Register here.

Friday 9 September Sydney
Breakfast: 8.00am – 9.30am
Workshop (exclusive to campaign supporters): 10.00am – 12.30pm
Register here.

 

Katherine mansfieldKatherine Mansfield Menton Fellowship secured

Following a campaign that raised just over $800,000, the Katherine Mansfield Menton Fellowship, which for the past 46 years has enabled a selected New Zealand writer to live for up to six months in Menton, France, has been secured in perpetuity. In Menton, recipients have access to the writing room in Villa Isola Bella where one of New Zealand’s most famous writers, Katherine Mansfield, once lived. 

Under threat from a decline in sponsorship, the Winn Manson Menton Trust had an agreement with the Arts Foundation of New Zealand that if $800,000 could be raised, the Foundation would permanently invest the funds and manage the residency. The fundraising campaign, chaired by Wellington Financial Adviser Keith Ferguson and managed by the Arts Foundation, reached its target this month.

The list of past Katherine Mansfield fellows reads like a Who’s Who of New Zealand literature. Each fellow has benefited from this life-changing experience, which has resulted in an impressive array of award-winning books. “The Arts Foundation is thrilled to present this prestigious Fellowship as part of New Zealand Arts Awards,” said Simon Bowden, Arts Foundation Executive Director. “The Fellowship is one of the most important awards in New Zealand and we are incredibly proud to have played a role in saving it.”

Applications for the 2017 Fellowship are now open. The three-month residency, worth $35,000, is open for applications now via the Creative New Zealand website. Applications close 23 September 2016.

Image: 2015 Katherine Mansfield Menton Fellow Anna Jackson in Menton, France.

 

Folo

Folo set to revolutionise the charity sector

Folo – a platform that automatically generates free donations to nonprofits when users shop online, paid by the retailer – has recently been launched by The Pure Foundation.

Retailers that have been secured include David Jones, Expedia, Nike, Sephora, The Iconic and Dan Murphy’s – there are so far over 700 – and users can choose to support one of hundreds of not-for-profits, from their local homeless shelter to global names like World Vision. Alternatively, they can support an entire cause category such as climate change, global poverty, conservation or the arts.

Folo spokesperson Jaimee Abict says, “Folo is an absolute gamechanger; it’s converting online shopping into real positive change. Just 500 people using Folo will generate $15,000 to $30,000 per annum in donations. A million users could generate $30 million to $60 million.”

Nina Skrzynski, Chair of the Foundation’s Advisory Board says, “Our goal is to take the pressure off nonprofits needing to constantly fundraise, allowing them to focus on their true purpose. Folo itself will also donate 100% of its own profits to charities through The Pure Foundation.”

For further information, visit folo.world

 

project futuresProject Futures tackles human trafficking

According to Sydney-based charity Project Futures, the fastest growing international organised crime industry is human trafficking. In fact, the latest report from the Walk Free Foundation, The 2016 Global Slavery Index report, indicates there are 45.8 million people enslaved in the world today and one in three of these are children.

It seems the nonprofit is shaking up traditional fundraising with its unique approach too. The charity was founded by CEO Stephanie Lorenzo when she was jut 22 and her focus was on developing a network of young supporters by empowering them to harness their skills, talents and networks. Their aim? To eradicate exploitation in the Asia Pacific region.

So far the organisation has raised $3.8 million by inspiring its supporters to raise money for its cause through events, digital campaigns and experience-based activities . One young influencer who has extended a helping hand is Scott Tweedie from The Loop. He says, “The number of people enslaved in the world today is staggering. I got involved with Project Futures because its events are targeted at young professionals and showed that we could make a real difference. Last year in Cambodia I met the very people whose lives were to be affected by the money Project Futures raises; it was incredibly inspiring and life changing.”

To find out more about upcoming activities, visit projectfutures.com.

 

world animal protectionNew World Animal Protection appointment

Phil Talbot, who is the former Director of Communications at the British Red Cross and was more recently interim Director of Communications at Unicef UK, now has a role at World Animal Protection as Global Director of Marketing, Communications & Fundraising. He will be based at the London office of the animal welfare charity and will have an international team working in 15 offices worldwide. 

“I’m determined to build on the great work which has been established in the 30-year history of World Animal Protection and take this to the next level where we can truly leverage our brand, strategy and narrative to engage and mobilise people across the world to protect animals,” says Talbot.

World Animal Protection is working with businesses, governments, local partners and animal welfare organisations to find practical ways to prevent animal suffering worldwide. Visit worldanimalprotection.org.au.

 

st george foundationSt. George Foundation: new funding round opens

If your nonprofit works on providing brighter futures for children who are socially, economically or physically disadvantaged, you have until 30 September to apply for grant funding of up to $50,000 each with the St. George Foundation. Smaller community organisations will be favoured and to be eligible for funding, an organisation must:

  • focus its efforts on Australian children under the age of 18 years
  • be located in New South Wales, ACT, Queensland or Western Australia
  • have a gross annual revenue of less than $3,000,000
  • receive less than 40% of its income from recurrent state, federal or local government funding (unless it receives an income less than $1 million per annum, in which case government funding can exceed 40%)
  • be endorsed as a deductible gift recipient (but not another ancillary fund). Deductible gift recipients must be listed with the Australian Taxation Office under Item 1 of the Table in Section 30-15 of the Income Tax Assessment Act, 1936.

 To find out more visit stgeorgefoundation.com.au.

 

blackboard eventAustralian charity Sylvanvale wins Blackbaud $10K Challenge

Cloud software company Blackbaud launched its Blackbaud $10K Challenge in May with the aim of showcasing the passion that fuels the nonprofit sector and to give fundraisers a chance to share their stories with the world.

The top five entries with the most votes were put to a panel, consisting of Lise Taylor, Editor of Fundraising & Philanthropy, and Richenda Vermuelan, founder of profit digital agency Ntegrity. Over 3,000 people voted in the digital competition and a wide range of charities were involved, including The Cancer Council, Care Flight and Cure Brain Cancer.

Sylvanvale’s 60-second video, which shows footage of adults and children painting, gardening and hang-gliding, with commentary explaining how Sylvanvale’s mission is to ‘see the person and not the disability’ and how their passion is ‘seeing the passion of others come to life’, won the competition.

Upon hearing the news, Jake Lyandon from Sylvanvale said, “Seeing how much joy and confidence even just making this video has created for our customers, has been a prize in itself.  Ali, who provided the voiceover, has come right out of her shell and is just so excited to have won.  This really does mean so much to so many people.”

A second ‘People’s Choice Award’ of $2,000 was awarded to Action Aid for their ‘Passion for empowerment’ video, which showed how the prize money could be used to improve the lives of the world’s most vulnerable and excluded women. To view all the entries click here.

 

FIA awardsFundraising Institute Australia awards now open

Entries are now being accepted for the 2017 FIA Awards for Excellence in Fundraising, which features 12 categories covering organisational awards to individual accomplishments and most innovative campaign. Entries will be judged by a panel of respected sector influencers and experts. Finalists and state winners will be announced at state end-of-year events in December and the overall winners at the Fundraisers’ Gala Awards Dinner on 23 February 2017 on the Gold Coast, Qld.
For information, including judging criteria and entry forms, and to find out what winning an award has meant to past winners, head to fia.org.au. Entries are open to FIA members only and close on 9 September.

 

 

More strategic

Benchmarking service revamped

More Strategic has recently revamped its cost effectiveness benchmarking service to be able to accommodate more charities and to provide sector level reporting and board level dashboards. New calculations also extend the review horizon to show profitability performance by activity over a five-year period compared to the market, as well as comparing forward projections for anticipated growth using budget figures. The Cost Effectiveness Benchmarking retains the key focus on comparing income, expenditure and salaries at a granular level across 20 fundraising activities.

 

 

 

DluxDLUX Media Arts starts afresh

A new Board of Directors has been appointed to DLUX Media Arts Inc with an aim to guide the nonprofit with renewed vigour. Newly elected Chair Louise Steer said that in a constrained public funding environment for the arts, the Board’s most urgent task was to seek out alternative sources of support. “We will be drawing on the wealth of experience in fundraising for nonprofits that now exists on the Board,” she says. “Our first focus is on securing the medium-term financial future of DLUX to enable the current program to continue to create experiences that generate a deeper appreciation of the linkages between art and technology.”

The nonprofit has existed since 1982 and since that time has brought the endeavours of artists working in film, video and digital media to Australian audiences. For information about the new Board members click here.

 

 

gift that gives moreA gift that gives more

FrontStream has developed a new feature for its online fundraising system that makes it easy for donors to give ‘in memory’ or ‘in honour’ of someone – and do more for your cause. People can collect donations in lieu of flowers to honour a loved one or encourage donations instead of gifts for a special event. Everyone who creates a fundraising page can upload photos, videos and special stories reflecting on why they’re fundraising for your cause. The tribute page also offers the choice of sending a print card and e-card options. To find out more head to frontstream.com.au.

 

 

 

Good 2 giveWorkplace giving on an upward growth curve

Latest figures released from the ATO for the 2014/2015 year show an increase in donations of a whopping 34% over the previous year. This follows on from a 13% increase in 2013/2014.

Australian workplace giving service provider Good2Give is seeing this in the companies it works with. Accounting for around 20% of donations made annually, Good2Give attributes this growth to investment in technology. Even though the majority of the market is not using technology, as more employers outsource their workplace giving programs to sophisticated donation platforms, it’s likely that donations will keep trending up in the years to come.

As one of the lowest cost donor acquisition channels, it is worthwhile for charities to utilise workplace giving. “The growing importance that Millennials are placing on giving back at work is also helping to drive change at a corporate level. We know workplace giving is attractive to a younger demographic and that a company offering a workplace giving program makes staff feel proud of their company, so it’s really a no brainer to allow staff to give to a charity through their pre-tax pay,” CEO Lisa Grinham says.

 

Plus 1Arts organisation matched funding program now open for submissions

Plus1 is Australia’s first federally-funded matched funding program for the arts. Since Creative Partnerships Australia piloted Plus1 in 2013, the program has provided more than $5.6 million in matched funding to 169 organisations around Australia, generating more than $11.6 million for the sector.

Through the program small to medium arts organisations receive matched funding for fundraising campaigns that support a project or activity of their choice. This year, successful recipients will share in $1.2 million in matched funding, capped at $50,000 per project. Examples of projects or activities that can be supported include creating and presenting new artistic work, initiatives such as an education program or scholarship opportunity, employment of new staff, fundraising support expenses, technology improvements and core operational support. Successful applicants will have around seven months to run their campaigns, giving them plenty of time to implement a successful fundraising strategy, engage supporters and reach their fundraising targets.

Plus1 has supported organisations around Australia to leverage funding from donors, including Griffin Theatre (NSW), Junction Arts (Tas), Helpmann Academy (SA), Back to Back Theatre (Vic), Perth Institute of Contemporary Arts (WA) and Open House Melbourne (Vic), among others. For information, including guidelines, FAQs and success stories from previous successful participants, visit Plus1. Applications close 26 August 2016. Image: Tony Virgo/Adelaide Fringe Festival Parade 2014.

 

Fundraising partnersNew door-to-door fundraising company launches

Having opened its doors in July, Fundraising Partners aims to meet the needs of charities seeking ethical, experienced face-to-face fundraising staff. Director Adam Watson has over a decade of experience in international fundraising and face-to-face and says, “After many years of success in the industry from both the agency and charity sides, I am very proud to be launching a fundraising company that is built on a base of sound fundraising techniques and promotes the art of storytelling.” The company offers competitive pricing, thorough proposition and communications management, and industry-leading training. Its donor recruitment services are available in New South Wales plus it runs bespoke training courses to charities and face-to-face agencies to create more engaged, compliant and energised face-to-face campaigns. For further details contact Adam Watson at Fundraising Partners.

 

Walking the talkCorporates need to lift their game

A newly launched report reveals corporate Australia is facing a crisis of consumer confidence with increasing numbers of people becoming disenchanted about corporate greed. In Talking the Walk: The Definitive Guide to Communicating CSR & Social Good, Cavill & Co’s social entrepreneur and communications expert Hailey Cavill says, “We are seeing the level of consumer skepticism rise – almost 50% of Australian consumers think brands just spend millions of dollars on advertising telling us about CSR while providing no proof of this or the benefits.”

Cavill suggests the solution is for corporates to take a new approach that encompasses telling their story, embracing imperfection, ditching the CSR report, embracing visual communication, earning trust, being a champion in changing society, winning employee loyalty and ultimately improving the bottom line. The report Talking the Walk presents the case that:

  • Most companies fail to communicate CSR and social good so that it resonates with consumers
  • They neglect to use corporate social responsibility to differentiate, engage, inspire or motivate
  • Effective communication makes the difference between CSR being dismissed as a reluctant expense or warm and fuzzy gesture and being embraced as an investment that provides a competitive advantage
  • A wave of scandals and unethical behaviour has led to widespread mistrust of corporates
  • Even those working within the corporate sector (employees) don’t trust corporates to do the right thing
  • Consumers are much savvier about marketing tricks and there are numerous platforms both on TV and online to express disappointment and outrage
  • Australians – whether they are Baby Boomers or Gen Z – all share a few things in common: they are all human, emotional beings who process pictures much faster than words, retain information in story form and whose brains are wired for altruism
  • When it comes to sharing the struggle to balance the commercial imperatives with social and environmental concerns (CSR), companies often fear criticism so they hide behind oversanitised CSR reports that are simply ignored at best or cause skepticism at worst.

 

ASIASI receives significant investment

Global software company Advanced Solutions International (ASI), which markets the iMIS 20 Engagement Management System (EMS) here in Australia to associations and nonprofits, announced on 13 July that Bregal Sagemount had made a significant investment aimed at supporting the company’s continued expansion. “We are very excited to be working with a highly respected and innovative firm like Bregal Sagemount,” said Robert Alves, Chairman and CEO of ASI. “Their investment – on the heels of our recent growth – will help us expand the success of our market-leading iMIS 20 Engagement Management System (EMS).” Bregal Sagemount is a private equity firm focused on investing both capital and strategic assistance into market-leading companies in high-growth sectors and the investment will be used to strengthen ASI’s market position, expand product offerings and support growth initiatives. The terms of the deal were not disclosed.

 

Sing for GoodSing for Good and raise 75% of funds from your entries for your charity!

For the first time this year, Creativity Australia’s Sing for Good Video Challenge is inviting all nonprofits to get involved – and receive 75% of the funds they raise from their entries, with the balance going to administrative costs and Creativity Australia to support disadvantaged participants in the life-changing With One Voice social inclusion programs.
Entries are about participation, diversity, community, wellbeing and creativity, and no singing ability is required. There are a range of categories, and entries are open until late October. Entrants simply need to bring together a group of two or more people, select a song that means something to them and their organisation, submit the video and then encourage friends and networks to donate and support their entries. To register or find out more head to singforgood.org.

 

Protect your dataProtect your data

Advanced Solutions International (ASI), a provider of software and services for associations and nonprofits, has released its latest whitepaper, The Not-for-Profit Executive’s Guide to Data Security Best Practices and Strategies. The resource has been produced to help nonprofits understand the specific security threats they face and how best to mitigate them. It can be downloaded for free here

 

 

Wendy brooksStreamline your business operations

Wendy Brooks Consulting, which provides strategic fundraising and philanthropy services to the nonprofit sector, has recently launched a new range of business services, including financial, accounting, administration, governance, HR and IT services, to help nonprofits run more effectively and efficiently, and allow them to get on with the task of delivering services and solving community issues and challenges. The benefit? Significant increases in productivity, efficiency and effectiveness, and the ability to bring in additional resources for any operations that have seasonal or cyclical demands.

 

 

Map it outMap it out

Nonprofit marketing company More Strategic has partnered with Canadian agency HJC to bring its transformative supporter experience mapping to Australia. Designed to make it easier to develop ‘journeys’ with clients, the tool can assist in connecting hospital patients to a foundation, extending donors to become environmental activists and converting bequest inquirers to confirmed bequestors.
“Unlike many process-driven mapping exercises, this commercially driven approach adds the critical factor of understanding the emotions and expectations of the supporter – at every stage of their journey,” says Director Martin Paul. Visit morestrategic.com.au for details.

 

Christian networkNew Christian network launched

From The Salvation Army and World Vision to many schools and thousands of local churches, the Christian segment comprises a large percentage of the Australian nonprofit space. Now, in what may be a first for the fundraising sector, CMA (Christian Ministry Advancement), a charity serving executive leaders, board members and managers in the Christian sector, has launched the CMA Fundraising Network.
“The network comprises trusted participants who participate in online and offline activities among peers who have a similar role in the Christian sector,” says National Director Gary Williams. “Fundraising in this sector has some differences to general fundraising, and educating our members is part of our organisation’s aims.”
For further information go to cma.net.au/fundraisingnetwork.

 

Include a Charity weekInclude a charity week encourages bequests

More than 100 of Australia’s charities will come together during 5 to 11 September, united in promoting a single important cause: to encourage more Australians to leave a gift to their favourite charity in their wills. While 87% of Australians support charities in their lifetimes, only 7.5% leave a bequest to a charity. Include a Charity aims to increase this number to 15% by 2020, making an additional $440 million available for charities.
“Australia’s most respected charities are behind the campaign. Together they are working to do what no single charity has been able to achieve on its own – change the way Australians think about including charities in their wills,” says Include a Charity’s Campaign Director, Karen Armstrong.  
Charities big and small are welcome to join the campaign. To find out more head to includeacharity.com.au.

 

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