Ahead of the Extraordinary Donor Journey, Stephen Pidgeon reveals how effective communications with your supporters can have a dramatic impact on their willingness to give.
Communications between your organisation and its supporters plays a pivotal role in securing donations and creating a rewarding relationship (for both the donor and your organisation).
Unfortunately poorly worded messaging can easily dampen your supporters’ willingness to give, by getting in the way of their desire to make a difference.
In this video, leading international fundraising expert Stephen Pidgeon reveals how changing the way you frame your messaging can have a substantial impact on your supporters’ willingness to give.
Stephen Pidgeon is one of four international experts presenting at the upcoming The Extraordinary Donor Journey summit series. The summits are being held in Auckland on 3 December, Melbourne on 5 December, Brisbane on 6 December and Sydney on 7 December. Click here for more information and to register.