From an initial target of ‘only’ $400 million, the success of The University of Melbourne Believe campaign now means its sights are set on raising an incredible $1 billion by 2021! Plus it won Most Outstanding Fundraising Project and Capital Campaigns Over $5 Million awards.
A major philanthropic undertaking such as Believe – the Campaign for The University of Melbourne had not been tackled by the institution in over 50 years.
“Of course, there were challenges in setting up the infrastructure required for such a major philanthropic undertaking. Gaining the support of senior leaders in the University, having open and honest conversations with potential donors, staffing an advancement office and building a supportive regular donor pool from our alumni community all took time and resources,” explains Director of Development Alex Furman.
The leadership shown by Vice-Chancellor Professor Glyn Davis AC and Campaign Chair Allan Myers AC QC were crucial to its success. “Their enthusiasm and drive in setting a strong…