The Act for Peace Ration Challenge pulled in $2.1 million in 2016 – and won Most Innovative Fundraising Project, Donor Acquisition Over $5 Million and Special Events Over $5 Million!
The Act for Peace Ration Challenge has achieved great results in the short timeframe it has been running. The event started in 2014 after the nonprofit’s Marketing & Communications Director, Ben Littlejohn, and Communications Coordinator, Karen McGrath, visited a Burmese refugee camp.
Determined to do more to help, they and 100 other people ate rations for a week in a pilot event that raised $60,000 to provide rations, seeds and training to refugees.
When the Ration Challenge was officially launched in 2015, participant numbers jumped to 1,600 and funds to $450,000. Then, in 2016 with the Syrian refugee crisis making headlines around the world, the campaign’s focus shifted to refugees living in Jordan.
Littlejohn had visited the region in late 2015. One woman he met, Rasha, hadn’t received any rations…