FIA hires a former SBS and AADL executive as its new chief, replacing outgoing CEO Rob Edwards.

Peak national fundraising industry body hires a former SBS and AADL executive as its new chief, replacing outgoing CEO Rob Edwards. Andrew Sadauskas reports.

Katherine Raskob.

Fundraising Institute Australia has named Katherine Raskob as its new chief executive officer, as the peak fundraising body moved into the next phase of implementing its 2020 strategy to advance Australia’s fundraising standards.

Raskob will take over the reins as FIA’s CEO on Monday, 2 July 2018, replacing outgoing chief Rob Edwards, who announced in February that he was stepping down after seven years in the role.

FIA hired specialist nonprofit recruitment firm NGO Recruitment to manage the recruitment process, with the appointment following an extensive search across industries, including people who may not have previously worked in the fundraising and philanthropy sectors.

A highly regarded executive and director, Raskob brings 20 years’ experience across established and start-up organisations in both the commercial and not-for-profit sector, including the Sydney Symphony Orchestra and SBS.

Raskob grew up in Minnesota, USA, where she completed her undergraduate degree as well as a Master of International Business Management degree. She is also a graduate of the Australian Institute of Company Directors.

In her most recent role, Raskob was the director of communications and customer experience at the Australian Alliance for Data Leadership, where she was responsible for key areas of growth. This included overseeing the member engagement and marketing, communications, content and technology platforms and solutions that drive more than half of the association’s revenue.

In an earlier role as head of group marketing at SBS, Raskob oversaw all marketing communications for programs and services across all platforms, including managing large internal and external agency teams to achieve award-winning, highly effective campaigns.

Her achievements at SBS included the introduction of the now iconic ‘Six billion stories and counting…’ brand refresh, the launch of the SBS ON DEMAND digital platform, as well as the establishment of connected communities for content areas.

Raskob is also an experienced director who currently serves on the board of Girl Guides Australia. She was previously on the boards of Synergy & Taikoz, Australia’s leading percussion ensembles, and Kim Carpenter’s Theatre of Image.

Working closely with the board, Raskob is tasked with continuing the implementation of FIA’s 2020 strategic vision to advance Australia’s fundraising standards.

In a statement FIA chair James Garland said the organisation is thrilled to welcome Raskob as CEO.

“Her knowledge of member organisations and her experience across commercial and not-for-profit environments in senior leadership and marketing and communications roles will be invaluable to FIA as we embark on our next phase of growth,” Garland said.

Raskob said she is “excited to be joining FIA which represents a $12.5 billion dollar sector that is strongly supported by Australians”.

“FIA is well positioned for future growth as it seeks to expand its representation to include both individual fundraisers as well as charities and nonprofit organisations and I’m looking forward to leading this growth into the future.”

The appointment comes at a time of significant change within FIA, with the organisation recently unveiling a new logo, appointing a new chair plus five directors, and experiencing rapid takeup of the training course for its recently-introduced industry code of conduct.

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