Tom Duggan says in-house face-to-face teams, although presenting their own set of challenges, will play a much greater role in the future of fundraising.
Oh, it’s easy, you think. When you are looking at a gap between the numbers of regular donors you need to acquire and the number you can get from suppliers then the answer may seem obvious: start your own face-to-face team.
Several Australian nonprofits have seen this as the solution, perhaps thinking it would mean an end to their capacity worries and they could perhaps save some money as well. However, only a small number remain an ongoing concern.
Plan International’s in-house team is one of the few that has made it, and as it enters its sixth year of operation we want to share some of the things we believe have made
it a success:
Know your objectives and make sure they’re realistic Plan International started its in-house face-to-face team to deliver capacity. At the time its strategy was…