With a change in thinking, higher expectations and closer monitoring, your fundraisers can deliver the right message every time, argues Matt Gilbert.
Do we overthink things when it comes to face-to-face fundraising?
Geographical heat maps, experiential displays, innovative donor journeys and expert training programs are all important. And you’d be crazy not to analyse all that data you generate. But on a simpler note: Do you actually know what your fundraisers are saying to prospective donors? And the effect these conversations have on your results?
The beauty of face-to-face fundraising is its simplicity. An individual with an important message that requires action, standing in front of another individual who can help. Simple – not easy, but simple. But I’m not sure we focus enough attention and resources on ensuring this interaction is upfront, honest and inspiring.
Most organisations have a welcome call process and provide training, but is this enough? And what action should be taken if you find the message from your fundraisers isn’t right…