As suppliers step up and in-house teams rise, can we look at face-to-face fundraising with fresh hope? Adam Watson thinks we can.
Every year in Australia, we see more charities launching new face-to-face (F2F) campaigns into what is already assumed by some to be a market that is near saturation point. Charities large and small learn they have a gap where a regular giving donor cohort should be and are advised that F2F is the way forward.
Meanwhile, at the other end of town, charities with matured campaigns have tried every established agency and decided that enough is enough – it’s about time they started an in- house team. After all, how hard could it be?
Whichever category your organisation falls into, you can be sure of one thing – your board has agreed that face-to-face is still a valid solution.
Often, we look to our UK cousins to see what fundraising trends are coming our way. If we cast our gaze north, we see…