Digital continues to grow community donations


Digital channels are continuing to transform community fundraising around events. Greg Johnson looks at the numbers, challenges and rapid growth of this area.

The use of online fundraising tools is helping to pave the way for growth in events fundraising over the past financial year. Average peer donations are up 31% to $91, while the average community fundraiser is raising 21% more at $739, according to GoFundraise.

Everyday Hero has also reported growth, with the average number of peer donors to each fundraiser up 10% to 11 across the 33,287 fundraising pages registered on its website in the past 12 months. Social media has played an important role in that growth, with traffic originating from social media websites up by a whopping 60% over the past year.

Breast Cancer Network Foundation is one nonprofit that's experienced the growth through the Sussan's Women's Fun Run, for which it is the official charity partner. General manager Candice Charles says that while the number of fundraisers hasn't grown greatly, it has seen a 46% increase…

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