DIGI.RAISE 2018

Tuesday 19 & Wednesday 20 June, 2018

Pullman Melbourne on the Park, 192 Wellington Parade, Melbourne, VIC

Best practice digital fundraising and supporter engagement

  • Masterclass: Making mobile work for fundraising
  • Facebook for acquisition, engagement and retention
  • Emerging technologies and practices
  • Small budget, big results
  • Case studies from: UNHCR, FightMND, Australian Marriage Equality, Oxfam and more

Presented by:

Overview

Presenter/Panellists Topic
 Half-day Masterclass: 19 June, 9am – 1pm
Nick Allen Making mobile work for fundraising
 Digi.Raise Main Conference:  19 June, 2pm – 5:15pm and 20 June 8:30am – 5:15pm
Nick Allen Optimising your landing pages and payment methods
Adam Knobel Australian Marriage Equality partners digital advocacy and fundraising for stellar results
Aaron Lamb Oxfam Unwrapped and unpacked
Nick Allen What do your supporters want … and how can you give it to them?
Breanna Owen, Michelle Tobin, Erin Kiely, Andrew Sabatino Doing a lot with a little
Alan White Online matched giving campaign significantly boosts ASRC winter appeal results
James Garland Look Mum – no DM, no F2F, no BQ – how FightMND used digital platforms to raise $30 million in three years
Amelia Taylor, Edward Murphy CARE Australia lifts online engagement with new donor focused approach
Jo Coulter World Animal Protection brings Facebook advertising in-house to great effect
Heather Bruer Small is beautiful … using digital to run successful lead conversion on the whiff of an oily rag
James Herlihy New and next technologies for digital fundraising and nonprofit innovation
Justine Lewis Starlight Children’s Foundation jumps for joy after 7 Days of Happy
Luke Edwards How to use Facebook to acquire, retain, engage and inspire your supporters
Michael Turnley Australia for UNHCR innovates with chatbots for fundraising success
Jonathon Grapsas I wish I’d thought of that!
Meredith Dwyer Three secrets to superb supporter experiences at any scale

Program/Agenda

Click below to see what you missed out on at Digi.Raise 2017 - compliments of Leafcutter

Sponsors

F&P acknowledges the support of and thanks the following sponsors:

Gold Sponsor

Silver Sponsor

Bronze Sponsors

Bronze Sponsor

2nd Resized Social Blue-logo-combi-03

Exhibitors

Sponsor

Sponsor

Sponsor

Topics and Speakers

HALF-DAY MASTERCLASS
Tuesday 19 June, 9am - 1pm (lunch 1pm-2pm)

Making mobile work for fundraising

We spend more time on our phones with Facebook, Google, Instagram and Tinder, than with our friends and family. We depend on our phones for friendship and dating, as well as shopping, navigating, entertainment and so much more.  Big tech dominates our screens, but if your organisation could win a little space on that little screen, how could you build a relationship with your supporters and acquire and retain more of them?

In this session you will learn:

  • how to make your organisation ‘mobile first’ to better take advantage of your donors’ almost 24-hour connectivity, with a focus on: channels that work (and those that don’t); the importance of conversion; how to use mobile as a gateway to social engagement; and integrating mobile into your multi-channel fundraising and communications program
  • how nonprofits across the globe are using mobile to identify people who will support them with a monthly donation
  • how Facebook Live and Facebook Donate have been used to raise millions of dollars in the USA for organisations like the Children’s Miracle Network.
  • which emerging technologies and payment methods to keep an eye on (and maybe experiment with)

We’ll look at case studies from The Humane Society of the United States, the Human Rights Campaign, Cancer Research UK, Oxfam UK, the Bernie and Donnie campaigns, and other nonprofits and corporations that are using mobile to build their supporter bases and acquire and retain new donors.

 

Presenter: Nick Allen, President, Open America

Nick Allen is a pioneer in digital fundraising and wrote the first book on digital fundraising entitled ‘Fundraising on the Internet’ (2002). With Mal Warwick he co-founded the digital marketing agency Donordigital which worked with many of the early adopters of digital fundraising such as UNICEF USA, UNHCR, Amnesty International, and American Red Cross.

Nick has more than 25 years of experience in helping major organizations use online, mobile, mail, and telephone to raise money. He is currently President of Open America, sister company of the UK agency Open, where he specialises in helping nonprofit clients use mobile technology for donor acquisition and engagement. Current clients include: UNICEF USA, Humane Society of the United States, WWF US, and the American Civil Liberties Union (ACLU).

Sought after as an educator, Nick has delivered dozens of presentations and workshops at conferences of the Direct Marketing Association (DMA), the Association of Fundraising Professionals, NTEN, and the International Fundraising Congress in The Netherlands.

 

DIGI.RAISE MAIN CONFERENCE
Tuesday 19 June, 2pm - 5:15pm (lunch 1pm - 2pm)
Wednesday 20 June, 8:30am - 5:15pm

Optimising your landing pages and payment methods

For much online fundraising, the ultimate destination is the landing page. Making it as easy as possible to sign up for monthly giving or to make a one-time gift is key to conversion. While companies and nonprofits have been optimising landing pages for more than a decade, the transition from desktop and tablet to mobile, as well as adoption of new payment methods, is introducing new challenges and opportunities.

In this session you will learn:

  • how to evaluate your landing page and payment situation
  • basics on optimisation testing: tools, techniques, 5 key elements
  • vaulting credit cards so you can trigger a donation via SMS, email, Messenger, or the web
  • what the most advanced nonprofits are doing with new, more frictionless payment methods and choices

 

Presenter: Nick Allen, President, Open America

Nick Allen is a pioneer in digital fundraising and wrote the first book on digital fundraising entitled ‘Fundraising on the Internet’ (2002). With Mal Warwick he co-founded the digital marketing agency Donordigital which worked with many of the early adopters of digital fundraising such as UNICEF USA, UNHCR, Amnesty International, and American Red Cross.

Nick has more than 25 years of experience in helping major organizations use online, mobile, mail, and telephone to raise money. He is currently President of Open America, sister company of the UK agency Open, where he specialises in helping nonprofit clients use mobile technology for donor acquisition and engagement. Current clients include: UNICEF USA, Humane Society of the United States, WWF US, and the American Civil Liberties Union (ACLU).

Sought after as an educator, Nick has delivered dozens of presentations and workshops at conferences of the Direct Marketing Association (DMA), the Association of Fundraising Professionals, NTEN, and the International Fundraising Congress in The Netherlands.

 

What do your supporters want … and how can you give it to them?

The biggest challenge for fundraisers is to raise enough money to fulfil their organisations’ missions. The biggest challenge in raising that money over the long-term, is understanding what your donors and members want from you in return for their support – and how to provide it to them in the best way possible.

While we all have ideas about what donors want, we also know that this varies depending on age, gender, income, class, nationality and many other factors. This session will stimulate debate and thinking about donor fulfillment.

We’ll look at research from focus groups, surveys and data analytics to try to understand what kinds of messaging and engagement has worked to create higher lifetime value for donors. We will also look at five new digital ways to provide some of it, including:

  • social media engagement
  • activist/advocacy engagement to retain donors (and make it less expensive to convert activists into donors)
  • the most effective frequency and mix of mail, email, SMS, phone, and other communications
  • how a telemarketing ‘concierge’ service cultivates gifts of USD$5,000 or more

 

Presenter: Nick Allen, President, Open America

Nick Allen is a pioneer in digital fundraising and wrote the first book on digital fundraising entitled ‘Fundraising on the Internet’ (2002). With Mal Warwick he co-founded the digital marketing agency Donordigital which worked with many of the early adopters of digital fundraising such as UNICEF USA, UNHCR, Amnesty International, and American Red Cross.

Nick has more than 25 years of experience in helping major organizations use online, mobile, mail, and telephone to raise money. He is currently President of Open America, sister company of the UK agency Open, where he specialises in helping nonprofit clients use mobile technology for donor acquisition and engagement. Current clients include: UNICEF USA, Humane Society of the United States, WWF US, and the American Civil Liberties Union (ACLU).

Sought after as an educator, Nick has delivered dozens of presentations and workshops at conferences of the Direct Marketing Association (DMA), the Association of Fundraising Professionals, NTEN, and the International Fundraising Congress in The Netherlands.

 

Australian Marriage Equality partners digital advocacy and fundraising for stellar results

When the marriage equality postal survey was announced in August 2017, Australian Marriage Equality was faced with the challenge of building an urgent national advocacy campaign and preparing for a major fundraising drive.

Adam Knobel, will discuss the growth of an extraordinary social movement over five months, detailing how the community was galvanised through social media, email and other digital channels to take action and donate in unprecedented numbers.

Adam’s presentation will outline how social media was used to frame key messages and build a significant audience, as well as discuss the importance and power of personal storytelling and video. He will share results, including growing supporter sign-up by 481%, increasing Facebook “likes” by over 200,000, recruiting over 15,000 new volunteers, and raising over $1.2 million from 11,000 online donations between August and November 2017.

 

 Presenter: Adam Knobel, Digital Campaign Director, Equality Campaign / Australian Marriage Equality

A professional writer by training, Adam Knobel is an experienced campaign director and digital strategist with a history of working in political organisations. Adam previously managed communication, media and campaign strategies for the National Tertiary Education Union NSW and was responsible for the development and implementation of an online communication strategy for ACON Health. Adam’s passion is empowering others to tell their story as a way of bringing people together to create change.

 

 

Oxfam Unwrapped and Unpacked

Oxfam Unwrapped has arguably been the lead product in charity e-gifting in Australia for over 13 years. Aaron Lamb, a 6-year Oxfam staffer, will let you into the secrets behind keeping an elderly digital product fresh, when and how to change course, and how to measure success in other than simple monetary terms.

In 2017 re-skinning the Unwrapped website, split testing colour variations and testing button alternatives made for a whole new audience with a higher conversion rate than ever before. Anyone interested in e-gifting and online Christmas catalogues will find this session a must.

 

Presenter: Aaron Lamb, Head of Digital, Oxfam Australia

Aaron Lamb led the strategy for the Nepal emergency response which resulted in over $9 million being donated via digital channels alone. He was a board member for Cambodian Kids Can and in his spare time is a bestselling sci-fi author.

 

 

 

Doing a lot with a little

Many charities and nonprofits struggle to resource digital fundraising and marketing initiatives, perhaps wary of devoting precious resources to unproven or unfamiliar communication channels. In this presentation a range of small, medium and large organisations will share how they executed a variety of digital campaigns on shoestring budgets that achieved excellent results.

  • Foodbank NSW & ACTBreanna Owen will illustrate how a charity new to fundraising set up basic EDM integration for $2,000
  • Hutt Street Centre SA– Michelle Tobin will explain how a well-established homeless charity revolutionised its fundraising by digitally integrating direct mail and events for $5,000 
  • Children’s Hospital Foundation QLD– Erin Kiely will discuss how to execute large scale digital integration within a traditional direct mail campaign for $10,000

Andrew Sabatino assisted with the implementation of each of the above examples and will facilitate the session.

 

Presenter: Breanna Owen, Marketing & Fundraising Coordinator, Foodbank NSW & ACT

Prior to working with Foodbank NSW & ACT, Bree was a Digital Marketing & Public Relations Specialist with Buzz Web Media. She is passionate about digital technologies and is currently working to recruit new donors as well as engaging existing and newly recruited donors from recent successful direct mail acquisition appeals.

 

Presenter: Michelle Tobin, Marketing & Fundraising Manager, Hutt St Centre

Michelle has worked in fundraising and communications for a decade, with previous management roles at organisations such as St Vincent de Paul Society (SA), The University of Adelaide, SA Health and the Royal Flying Doctor Service. Prior to this she had a career in the pharmaceutical sector in marketing and communications where she worked especially on member acquisition, retention and sponsorship.

Presenter: Erin Kiely, Campaign Coordinator, Children’s Hospital Foundation QLD

Erin started her career in journalism, working at Nine News before moving into writing for national health magazine titles. Erin later sought out a volunteer position at the Women’s Legal Service Queensland and then went on to work in fundraising for Drug ARM Australasia and Brisbane Youth Services. She landed her ‘dream job’ at the Children’s Hospital Foundation, where she works hard to create content which inspires action, while providing a great donor experience.

Facilitator: Andrew Sabatino, Director, Donor Republic

An FIA Fundraiser of the Year (2016) Andrew Sabatino, is Co-Founder and Co-Director of Donor Republic, a fundraising agency specialising in fundraising strategic development right through to execution of all fundraising programs. Currently working with organisations such as Cancer Council, Foodbank, Vision Australia, Greenpeace, and the Children’s Hospital Foundation QLD, Andrew was previously the Executive Manager of Fundraising & Marketing at Guide Dogs SA/NT. Some recent achievements include leading Guide Dogs SA/NT in growing fundraising from $1 million to $9 million a year and he also helped Guide Dogs Australia grow from $53 million to $87 million a year over seven years.

 

Online matched giving campaign significantly boosts ASRC winter appeal results

The Asylum Seeker Resource Centre (ASRC) is both a place and a movement whose programs support and empower people seeking asylum while mobilising communities to create lasting social and policy change.

In this presentation Alan White will describe how the ASRC used a range of digital tactics and an online matched giving campaign to achieve record fundraising results for its World Refugee Day Telethon and winter appeal. The campaign was promoted digitally in a number of ways including: SMS, Facebook Live, Periscope, email, and lead generation using Facebook event tools.

Alan will share results of the online corporate matching ‘hours of power’ initiative and how this tactic drove both donor retention and acquisition across multiple channels, making up 18% of web visits and more than 25% of all transactions across the day.

In 2017, the ASRC Telethon tripled year-on-year growth, raising in excess of $685,000.

 

Presenter: Alan White, Fundraising Manager, Asylum Seeker Resource Centre

At ASRC Alan White oversees the generation of income across appeals, regular and workplace giving, community fundraising, digital fundraising and bequests. Highlights in this role include income growth of more 50% across appeals, with the winter appeal surpassing $2 million for the first time in 2017. Prior to this, Alan’s focus was in community and corporate fundraising at the Mater Foundation and Oxfam Australia respectively.

In 2015, Alan was awarded the Margaret Scott Scholarship to support his continued learning and development in nonprofit studies, and he completed the Australian Progress Digital Fundraising Fellowship in 2017. Currently Alan serves on the Victorian FIA State Committee.

 

Look Mum – no DM, no F2F, no T&F, no BQ – how FightMND used digital platforms to raise $30 million in three years

When James Garland took on the fundraising leadership for the FightMND campaign, he helped drive a non-traditional approach to fundraising.

James will explain how harnessing the power of mainstream media to build a brand, then pushing out messaging and campaigns through social media, produced a community fundraising phenomenon spearheaded by AFL celebrity Neale Daniher. As a result of the campaign, FightMND raised approximately $15 million in community donations (peer-to-peer, SMS, online giving), which in turn helped to leverage a further $4 million in major gifts, $9 million in government grants and $3 million in merchandise sales.

 

Presenter: James Garland, Director, Garland Blanchard

James has over 20 years’ experience in the fields of marketing, fundraising, brand management and organisational strategy. He has developed and managed marketing programs and campaigns for world-leading brands and nonprofits including World Vision, Save the Children, Plan International, FightMND Foundation, Nike, Warner Brothers, Nissan and Manchester United FC.

Some of his senior executive roles include CEO of Australian Prostate Cancer Research and General Manager National Development at Save the Children.

In 2015 he founded strategic marketing group Garland Blanchard and now provides advice and support to nonprofit organisations on strategic fundraising and business development. He is President of FIA and chairs the biannual CEO Forum in Melbourne.

 

CARE Australia lifts online engagement with new donor-focussed approach

CARE Australia has explored how to develop social media content that supports major fundraising appeals. This presentation will go inside its Christmas 2017 ‘Water for All’ Christmas appeal, sharing learnings from previous campaigns and revealing how a new creative approach lifted engagement with donors.

The communications team identified that traditional fundraising content had a negative impact on social engagement, and accordingly developed a positive storyline and messaging that focussed on Australians’ attitudes to water. The campaign was promoted across Facebook, Instagram and Twitter.

Some indicators of the success of the new communications approach include: total engagements on Facebook were 10,017 (likes, comments and shares) – a 423% increase on the previous Christmas appeal and 36% growth in online revenue compared to the previous year.

 

Co-presenter: Amelia Taylor, Editor and Content Strategist, CARE Australia

Amelia is a writer and communications specialist with over ten years’ experience in international development and government sectors. In her current role, Amelia plans, coordinates and optimises strategic use of content to help Australians understand the key issues facing communities living in poverty and inspires them to engage with CARE Australia’s work.

Prior to joining CARE, Amelia worked as Communications Coordinator with the Department of Sustainability and Environment (VIC). 

Co-presenter: Edward Murphy, Digital Director, CARE Australia 

A digital leader with 14 years of shaping online user experience across corporate, government, and NGO sectors, Edward is responsible for setting and delivering the digital strategy at CARE.

He plans and manages all digital channels, including CARE’s social and email marketing and the content, user experience, conversion optimisation and technical development of multiple websites.

Edward’s previous role saw him developing digital products and strategies for CPA Australia, including e-commerce, multi-lingual acquisition, personalised user journeys, and the catch-up TV website for CPA Australia’s co-production with Channel Nine. His work at CPA Australia won three ‘Sitecore Experience Awards’.

 

World Animal Protection brings Facebook advertising in-house to great effect

As for many nonprofits, Facebook advertising has become critical for World Animal Protection to reach new audiences and raise funds. In 2017, World Animal Protection brought all social advertising in-house and subsequently experienced seven times the number of single cash gifts, 97% growth in regular gift donations, and 56% growth in Facebook page likes.

In her role as at World Animal Protection (Australia and New Zealand), Jo Coulter collaborated with colleagues to build a national social media advertising strategy. Key objectives were to increase leads for conversion, generate single and regular gifts, and to increase awareness of World Animal Protection ANZ campaigns.

In this session, Jo will outline elements of the methodology, the tactics used, and the challenges and learnings. She will also discuss how audience selection was a critical element to the program’s success and provide a variety of examples of the different creative used. If you’re looking for ideas and ways to expand your social media advertising, this presentation is for you.

 

Presenter: Jo Coulter, Individual Giving Manager, World Animal Protection (Australia/New Zealand)

After more than 12 years building a marketing career in the banking sector, including roles with Westpac and Commonwealth Bank, Jo moved to the nonprofit sector in 2007, joining the fundraising and marketing team at Wesley Mission. As Online Manager she streamlined 20+ websites and doubled online donations in just under two years. Jo went on to become Fundraising Manager for five years, and was responsible for growing acquisition, retention and upgrade of donors.

At World Animal Protection, Jo is now responsible for all aspects of individual giving including acquisition, retention and bequests. She manages over 25,000 monthly donors and 15,000 cash givers, who together donated a total of $14 million in the 2017 financial year.

 

 

Small is beautiful … using digital to run successful lead conversion on the whiff of an oily rag

Environment Victoria is a small nonprofit organisation which raises around $1.6 million a year and therefore has to achieve a lot with a little. In 2017 Environment Victoria ran a lead conversion campaign which achieved results above industry standard and helped increase regular giving by over 50%.

Heather Bruer will share the secrets and show how adapting welcome journeys to suit each donor channel can make a positive difference to your conversion rates and significantly reduce attrition rates. If you’ve been wary of taking first gifts at the moment of sign up, this presentation will show how it can be done.

 

Presenter: Heather Bruer, Fundraising Officer, Environment Victoria

Heather Bruer has campaigned on climate issues for over seven years working with local community groups, the Australian Youth Climate Coalition and the Australian Greens. Heather has been at Environment Victoria since January 2017, coordinating their regular giving program of over 2,000 donors.

 

New and next technologies for digital fundraising and nonprofit innovation

What’s new and evolving in digital fundraising in 2018? Which emerging technologies will present the biggest opportunities to forward-thinking fundraisers, and how?

Join James Herlihy, Digital Strategist at Pareto Fundraising, for a fast-paced review of technologies that are disrupting and reshaping industry in 2018 – and how they apply specifically to nonprofits.

Together we’ll navigate evolving trends in marketing automation and machine learning, and emerging technologies like blockchain and the Internet of Things – and help give your future fundraising strategy the innovation edge.

 

Presenter: James Herlihy, Digital Strategist, Pareto Fundraising

James Herlihy has spent more than a decade working on digital campaigns and fundraising. He is the brains behind ground-breaking digital campaigns for human rights, animal welfare, environmental organisations and more.

During his time at Pareto Fundraising, Amnesty International Australia and Austcare (ActionAid International Australia), James has held roles in digital management, strategy, production, campaigns and marketing, content and social media.

At Pareto, James has spearheaded successful digital fundraising campaigns for organisations like Lifeline, Soi Dog, Bush Heritage, Baker IDI, Australia for Dolphins and more. During his five years at Amnesty, James led production of a number of highly successful digital fundraising initiatives including the ‘Radios for Burma’, ‘Dictionaries for Asylum Seekers’ and ‘Freedom from Fences’ campaigns.

 

Starlight Children’s Foundation jumps for joy after 7 Days of Happy

In October 2017 Starlight Children’s Foundation launched an initiative to trial a new way to acquire regular givers. Called the ‘7 Days of Happy Challenge’, supporters signed up to a series of ‘happy challenges’ designed to make the participant feel happier after a week.

These leads were then converted to regular giving by phone. The new initiative made Justine Lewis, think differently about the organisation’s digital acquisition opportunities, and you will gain from her insights including:

  • how to integrate paid, owned and earned channels into an acquisition campaign
  • how to approach testing and optimising a digital campaign
  • how to integrate online and offline channels
  • what to do with the leads that haven’t been converted to regular givers
  • how to get the best out of working with a digital agency, especially if you’re not a digital specialist

 

Presenter: Justine Lewis, Individual Giving Manager, Starlight Children’s Foundation

Justine has more than 17 years’ experience in nonprofit marketing and fundraising and she has held senior executive roles such as Acquisition and Retention Manager at Northcott Disability Services, and CRM and Marketing Manager for the Royal Opera House in the UK.

Currently at Starlight Children’s Foundation, Justine is responsible for strategic planning and implementation of the individual giving program (regular giving, appeals and gifting), and delivering a first-class supporter experience.

One of Justine’s main achievements was creating Starlight’s regular giving program, ‘Shining Stars’. Under her leadership, regular giving income has increased from $2.2 million in 2013 to $11 million at the end of 2017 and year-1 attrition rates have dropped from 53% to 43%.

 

How to use Facebook to acquire, retain, engage and inspire your supporters

In this session you will learn how to leverage Facebook and create inspiring content to increase retention, decrease attrition and acquire new donors for your organisation. Luke Edwards will share insights, examples and results from a range of campaigns and causes that will provide you with a host of practical techniques and ideas.

The session will show you how to align your core values and mission with those of your supporters and prospects, create compelling content, increase engagement, identify key prospects for future conversion, allocate budget and deepen your relationships with top supporters.

Plus, you’ll learn about recent Facebook changes (and hear about what’s to come) and how you can increase your reach in the newsfeed.

If you are looking to use Facebook more effectively for supporter engagement and to increase the relevance of your cause and organisation in the lives of your supporters, this is a must-attend session.

 

Presenter: Luke Edwards, Director, Elevate Fundraising

Luke has more than 12 years’ experience in digital fundraising and is passionate about the use of digital marketing to acquire supporters, nurture them, and increase donor loyalty. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. His clients include The Smith Family, The Fred Hollows Foundation, Caritas, Wayside Chapel, MS, Australian Mitochondrial Disease Foundation, RSPCA and a range of others.

Luke and his team have set record results for events such as Million Paws Walk, Cupcake Day, Coastrek, Brissie to the Bay, Walk for Autism, MyMarathon, JDRF One Walk, Bloody Long Walk and a range of others. Elevate has also developed and implemented some of Australia’s most successful digital campaigns such as Amnesty’s Freedom From Fences (donor acquisition), ALNF’s Wall of Hands (donor acquisition), IWDA’s End the Right to Rape (lead gen) and Wayside Chapel’s Donate-a-Plate (crowdfunding) to name a few.

In 2013, Luke also co-founded the Great Cycle Challenge which has now raised over $30 million for childhood cancer research in the past five years.

 

Australia for UNHCR innovates with chatbots for fundraising success

When over 630,000 Rohingya fled violence in Myanmar and crossed the border to Bangladesh, Australia for UNHCR quickly set up an emergency fundraising appeal to help those affected.

A new element used in the fundraising appeal were chatbots – an emerging technology that is allowing Australia for UNHCR to communicate with donors in an efficient and powerful way.

In this presentation Michael Turnley will share how integrating SMS chatbot campaigns into the fundraising marketing channel mix increased response rates and ROI across the board.

The Rohingya emergency appeal raised more than $7.5 million, with over 21,000 supporters donating to the campaign. This was a record emergency appeal result for Australia for UNHCR.

 

Presenter: Michael Turnley, Head of Digital (Marketing, Engagement & Fundraising), Australia for UNHCR

Following a career in the commercial sector as a digital marketer, strategist and project manager, Michael joined Australian Red Cross in 2010 as Head of Digital where he worked for six years to transform the organisation’s national digital strategy.

In 2016 he moved to Australia for UNHCR where he leads digital strategy, innovation, engagement and operations. A key part of the role is to increase supporter engagement and fundraising performance across all donor types and channels. Under Michael’s leadership, digital fundraising income at UNHCR increased from $3.5 million in 2016 to over $5.1 million in 2017, an increase of more than 45% in just 12 months.

 

I wish I’d thought of that!

Keen to know what’s great in digital? Want to know what’s getting your peers excited? This is a fast-paced dynamic session where a host of speakers deliver short, sharp mini-presentations on examples of digital fundraising and marketing that have got their brains buzzing and synapses sparking.

This is a session where the speakers showcase the work of other nonprofits . It’s stuff they’ve seen in the market and were impressed by. In other words it’s digital work they wish they’d dreamed up.

“I wish I’d thought of that” is a sofii concept (Showcase of Fundraising Innovation and Inspiration).

This session is sponsored by:

 

 

 

 

Facilitator: Jonathon Grapsas, founder and director, flat earth direct

 

 

 

 

Three secrets to superb supporter experiences at any scale

Optimising your digital technology and communications channels is important – but putting that at the centre of your online fundraising strategy is missing the big picture.  Put down your mobile phone, step away from your computer and start thinking about your supporters first.  We’ll show you successful supporter experiences from campaigns that raise more money –  from small scale campaigns, to some of Australia’s largest –  that use the best optimised tech but have something more. Based on experience working with Mater, Peter Mac and Legacy, Meredith Campbell will teach you:

  • how to leverage marketing automation to create more personalised, dynamic supporter experiences for less effort.
  • what to measure, track, evaluate and adapt as your campaign progresses.
  • what do to when it all goes wrong – how to save your campaign from digital disasters.

 

 

Presenter: Meredith Dwyer FFIA, CFRE, Digital Strategist at HomeMade Digital Australia

Meredith has worked with leading nonprofit organisations across Australia as a fundraiser, consultant and event producer for over 20 years. A leader in the development of cause related marketing in Australia, she established multi-million-dollar partnerships that were showcased and published internationally as examples of best practice. Her award-winning peer-to-peer online fundraising campaigns for the Royal Children’s Hospital grew digital revenue from $250,000 to $1 million in just 12 months. In 2011, Meredith joined CauseForce as Managing Director Australia/New Zealand, leading the growth of their fundraising events in the region. Over five years ‘The Ride to Conquer Cancer’ and ‘Weekend to End Women’s Cancers’ have raised over $110 million for cancer charities in Australia and New Zealand. In 2015 Meredith joined Homemade Digital Australia as a Digital Strategist.

 

F&P is published by Bombora Publishing Pty Ltd, ABN: 98111363449

This program is correct at the time of publishing. F&P reserves the right to alter the program at any time.

X

Already a subscriber? LOGIN HERE

F&P brings you all the latest in fundraising including case studies, best practice, strategy, trends and benchmarks, thought leadership & industry insights.

PRINT & DIGITAL OPTIONS

subscribe now

  • Latest print and digital magazine edition delivered to your door, computer, tablet and mobile
  • Multi-user subscription packages at a nice price so all your staff can enjoy F&P
  • Online access to all our archived magazine articles
  • Fortnightly enewsletter
  • 20% discount off F&P conferences (save hundreds, maybe thousands of dollars a year)