Inside this issue, you’ll meet F&P’s six Movers & Shakers of 2017 plus we’ve introduced a new section that will give you a more international flavour on the topic of fundraising – check out our stories by Usha Menon, Beate Sørum, Adrian Sargeant and Bob Burdenski. Retaining staff is also a hot topic. We asked three fundraising leaders for their perspectives on the issue plus Susan Williamson from Walter & Eliza Hall Institute asks why marketing professionals are taken so seriously yet fundraising professionals aren’t considered ‘quite up to scratch’.
Business giving and volunteering: part four of our Giving Australia 2016 series
10 UK: Adrian Sargeant asks whether many communications staff have ‘lost the plot’
12 Asia: Usha Menon on China’s emerging philanthropy and civic engagement
14 US: Bob Burdenski shows how to up the ante on your educational fundraising
16 Europe: Beate Sørum says it makes no sense not to invest in digital infrastructure
18 Professional development
Why aren’t fundraising professionals considered quite ‘up to scratch’?
20 Growth star
What helped Greenpeace turn around its ailing acqusition and retention strategy?
24 Regular giving/face-to-face
How did Australia for UNHCR achieve the best retention rate for face-to-face?
28 Movers & shakers 2017
We reveal the fundraisers who have been going above and beyond
Making a successful transition from telesales to telefundraising: Guide Dogs WA
36 Individual giving
Mary Anne Plummer shares 12 top tips to getting your new appeal ‘unstuck’
38 Direct mail
It was fundamental fundraising principles that brought success for Peter Mac
40 Film/television fundraising
Should charities move to values-based offers and restricted funding?
42 Fundraising strategy
Learn four characteristics that contribute to creating innovative fundraising ideas
Discover what worked for Chuffed’s 2016 premium Christmas catalogue
With social and environmental situations worsening, is it time to invest differently?
Mick O’Brien from Perpetual Trustees is both pragmatic and practical
52 Talking point
What is the best way to retain staff?
6 Making news
22 Subscribe today!
50 Gift table
54 Business directory
57 Industry insider
58 5 minutes with a fundraiser: Warrick Saunders
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